- Search Ads Slide As A Way To Reach Consumers
MediaDailyNews, Laurie Sullivan - Friday, September 13, 2024
A shift in shopping trends could influence media buys this holiday sea ...
- Deloitte, Bain Predict Weaker Holiday Growth
Marketing Daily, Sarah Mahoney - Thursday, September 12, 2024
New forecasts point to gains of around 3%, the slowest growth ...
- Target Hopes To Melt Hearts With New Cuddle Collab
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2024
The retailer is betting on six winsome "fur-fluencers" for its latest limited-editi ...
- Big Lots Files For Bankruptcy
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, September 10, 2024
"The home goods sector has been under pressure over the last t ...
- New Chewy Campaign Asks: What's In A Name?
Retail Insider, Sarah Mahoney - Wednesday, September 11, 2024
For pet owners, it's everything. Say hello to Cash, Roo, Summit a ...
- Retailers Mean To Please, But Many Are Not Mature Enough
Email Insider, Ray Schultz - Tuesday, September 10, 2024
The customer experience maturity level varies by sector, Incisiv and Talkdesk rep ...
- Old Navy CMO: How New Purpose Is Shaping Brand Evolution
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2024
Behnaz Ghahramani dishes on "nowstalgia," and the ways careful -- and deliberate ...
- Temu Croissant Lamp Goes Viral
Marketing Daily - Top of the News, Tanya Gazdik - Monday, September 9, 2024
TikToker Neta Murphy actually took a bite out of the lamp, whi ...
- For Campbell's, Jason Kelce Plays It Spicy, Sexy, Hunky And Chunky
Marketing Daily, Sarah Mahoney - Monday, September 9, 2024
With a bearskin rug, a racy toll-free hotline and a serving ...
- Loyalty Legends: Apple, Amazon, Domino's, TikTok
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 9, 2024
Brand Key's annual ranking finds changing consumer expectations are a primary dri ...
- Hormel And Cinnamon Toast Crunch Launch 'Baconic' Combo
CPG Insider, Sarah Mahoney - Friday, September 6, 2024
The limited-time offer plays to younger consumers sweet, savory and nostalgic cravi ...
- Hormel And Cinnamon Toast Crunch Launch 'Baconic' Combo
CPG Insider, Sarah Mahoney - Friday, September 6, 2024
The limited-time offer plays to younger consumers' sweet, savory and nostalgic cravi ...
- New Kohl's Campaign Celebrates Real Families: Messy, Loud, Joyful
Marketing Daily, Sarah Mahoney - Thursday, September 5, 2024
The department store's latest marketing push - "Where Families Come First" ...
- Google Sued Over AI-Powered Assistant, Again
MediaDailyNews, Wendy Davis - Thursday, September 5, 2024
"Google, through its Cloud Contact Center AI, surreptitiously listened in and monitor ...
- Burberry Nabs Gucci's CMO
Marketing Daily, Sarah Mahoney - Wednesday, September 4, 2024
To stem plunging sales, the troubled British luxury brand also adds ...
- Chipotle Offers Halloween Costumes, Spirit Halloween Expands
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, September 4, 2024
Chipotle is collaborating with Spirit Halloween on a new collection of costum ...
- Ulta Bumps Down To Earth
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2024
The retailer's seemingly endless growth evaporates as beauty consumers rethink brand va ...
- Remember Barneys? Hourglass Cosmetics Pop-up Celebrates Late, Great Retailer
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2024
Just in time for New York Fashion Week, the nostalgic showcase sta ...
- Spending On Retail Media Networks Begins To Decline
Retail Insider, Sarah Mahoney - Wednesday, September 4, 2024
Retail media spending is moving up the marketing funnel -- and n ...
- Google Ad Exec Answers One-Off Campaign Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2024
A shorter holiday shopping season requires even the biggest advertisers to ...
- With Sales A-Blazing, Abercrombie & Fitch Flexes Deeper Into NFL
Marketing Daily, Sarah Mahoney - Thursday, August 29, 2024
The extended partnership features linebackers TJ Watt and Fred Warner, running ba ...
- As Sales Stabilize, Best Buy Sees Healthier Consumer Demand
Marketing Daily, Sarah Mahoney - Thursday, August 29, 2024
Demand for laptops and tablets is increasing, and the electronics retailer ...
- The TikTok Shop Effect In Search No One Wants To Discuss
Performance Marketing Insider, Laurie Sullivan - Friday, August 30, 2024
Social media companies have turned into search engines, but brands and influence ...
- Consumers Increasingly Upbeat About The Economy
Marketing Daily, Sarah Mahoney - Wednesday, August 28, 2024
McKinsey reports that optimism about the strength of the U.S. economy jump ...
- GroupM Adds L'Oreal's Kahn To Commerce Leadership
MAD, Steve McClellan - Tuesday, August 27, 2024
She is tasked with developing strategies that "marry the best of commer ...
- Serena Williams Celebrates U.S. Open With Lipstick Launch
Marketing Daily, Sarah Mahoney - Tuesday, August 27, 2024
In partnership with Ulta, the tennis legend is using the tournament ...
- In Latest DEI Rollback, Lowe's Seeks Red V. Blue Detente
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, August 27, 2024
Anti-DEI activists declare another victory against "wokeness," but observers say the D ...
- Google Prepares Retail For Holiday Shopping, Consumer Price Increases Still A Concern
MediaDailyNews, Laurie Sullivan - Tuesday, August 27, 2024
Google has made some interesting adjustments to its ad platform and Mercha ...
- Nordstrom Threads Its Way Out Of Department-Store Slump
Retail Insider, Sarah Mahoney - Wednesday, August 28, 2024
With early signs that its new strategy is working, the fashion retail ...
- MAC Cosmetics Hires New Global Marketing Exec
Marketing Daily, Sarah Mahoney - Tuesday, August 27, 2024
Emily Bromfield, a veteran in beauty marketing, joins MAC amid a strateg ...