- Michaels Rolls Out New MakerPlace Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2024
To introduce the new marketplace, crafts become singing puppets, looking for ju ...
- Whole Foods Market Tries On Smaller Shoes
Marketing Daily, Sarah Mahoney - Tuesday, March 5, 2024
The upscale grocer hopes the downsized footprint will offer more convenience ...
- Amid Sales Declines, Target Unveils A Membership Program
Marketing Daily, Sarah Mahoney - Tuesday, March 5, 2024
Target Circle 360 is launching with a $49 annual fee - ha ...
- Popular Retailer Joann Circles The Drain
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, March 5, 2024
The fabric and craft supplies retailer is reportedly considering a bankruptcy fili ...
- Advertisers Still Too Reliant On Third-Party Cookies For Programmatic, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, March 5, 2024
Although Google plans to eliminate third-party cookies by the end of 20 ...
- At Weddings, Elvis Is In -- Hashtags, Ed Sheeran Are Out
Retail Insider, Sarah Mahoney - Wednesday, March 6, 2024
The Knot's latest research hints at how Gen Z is beginning ...
- Bark Breaks Into Treats With Cereal-Inspired Humor
D2C Insider, Sarah Mahoney - Monday, March 4, 2024
The company hopes to rev up sales by expanding further into consumab ...
- Seeing Better Days, Best Buy Ups Marketing Budget, Freshens Stores
Marketing Daily, Sarah Mahoney - Sunday, March 3, 2024
Sales may be down, but the electronics retailer is adding $50 milli ...
- CVS, Walgreens To Begin Selling Abortion Pill
Marketing Daily - Top of the News, Tanya Gazdik - Friday, March 1, 2024
The announcement by CVS and Walgreens comes as the U.S. Supreme Cou ...
- Hail Direct Mail: It Is Using Data Tools That Resemble Those Of Email
Email Insider, Ray Schultz - Friday, March 1, 2024
Today's direct mailers can combine hyper-targeting tools and custom modeling. ...
- Spanx Launches First-Ever Apparel Brand Campaign
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
The company's first CTV effort stars an Olympic legend, a fierce fashi ...
- Can A New CMO Revitalize Rent The Runway?
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
After laying off 10% of staff and slashing marketing budgets, the compa ...
- Biden Issues Executive Order To Protect Personal Data
MediaDailyNews, Laurie Sullivan - Wednesday, February 28, 2024
What should advertisers know about the executive order asking the DOJ ...
- Macy's To Shutter 150 Stores And Step Up Bloomie's Expansion
Marketing Daily, Sarah Mahoney - Tuesday, February 27, 2024
Announcing a "bold new chapter," the beleaguered department store's new CEO ...
- Kate Hudson Tells Ladies' Room Secrets In Rakuten's Year-Long Campaign
Marketing Daily, Laurie Sullivan - Tuesday, February 27, 2024
In the spot, Kate Hudson and two female friends wear the sa ...
- Government Aims To Block Kroger-Albertsons Deal
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 27, 2024
"The lawsuit comes as persistent food inflation continues to dog American consume ...
- Gap Aims To Get Back To Basics In Spring Campaign
Retail Insider, Sarah Mahoney - Wednesday, February 28, 2024
The retailer hopes a return to musical roots can help reverse yea ...
- Sur La Table Cooks Up AI Merchandising Strategy
MediaDailyNews, Laurie Sullivan - Friday, February 23, 2024
Sur La Table director Chadwick Radaz says the marketing team spent le ...
- Media, Entertainment Advertisers Invested $1B On TikTok In Q4
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Advertisers' $1 billion ad spend on TikTok involved video and online gam ...
- WPP Reports 2023 Growth Of 0.9%, With Similar Growth Expected In 2024
MAD, Steve McClellan - Thursday, February 22, 2024
North America revenue declined by 2.7% in 2023, reflecting lower revenues fr ...
- Takeover Fight Looms Over Macy's
Marketing Daily, Sarah Mahoney - Wednesday, February 21, 2024
Arkhouse's designs on the department store intensify, signaling a hostile proxy bat ...
- Target Partners With Diane Von Furstenberg
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 21, 2024
Target has collaborated with a slew of designers over the past sever ...
- In First-Ever Global Campaign, Ikea Encourages At-Home Rebellion
Marketing Daily, Sarah Mahoney - Tuesday, February 20, 2024
In a switch from all-local marketing, the furniture giant wants to ma ...
- Walmart Ad Sales Jump 33% To $3.4B, Consumer Spending Strong
Marketing Daily, Sarah Mahoney - Tuesday, February 20, 2024
Inflation may be cooling, but Walmart shoppers aren't slowing down, driving ...
- Walmart Buys Vizio For $2.3B
MediaDailyNews, Wayne Friedman - Tuesday, February 20, 2024
The deal will rapidly boost Walmart's retail media advertising operation, says Se ...
- Saie Launches 'The Every Body Campaign' For Abortion Rights
Retail Insider, Sarah Mahoney - Wednesday, February 21, 2024
The clean-beauty brand is spearheading a group of more than 60 competitor ...
- Black Audiences Want Better Representation
Marketing Daily, Sarah Mahoney - Monday, February 19, 2024
Whether in ads or content, new research from Nielsen shows Black audienc ...
- Media Giant Walmart's New Descriptor: From Online To Offline
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 20, 2024
Walmart is expected to augment razor-thin margins in the grocery business wi ...
- How Adore Me Is Using In-Ride Ads To Boost Sales
D2C Insider, Sarah Mahoney - Monday, February 19, 2024
The underwear company, now owned by Victoria's Secret, says the new approa ...
- With New Brand, Target Takes Aim At Dollar Stores
Marketing Daily, Sarah Mahoney - Friday, February 16, 2024
In a private label plot twist, the retailer says many items ...