The big holiday weekend is finally here. And multiple firms are
coming up with Black Friday shopping forecasts.
The real results won’t be known until Friday evening, maybe later. But a new analysis by Finder estimates that Americans will spend
$102.4 billion this Black Friday.
Specifically, 58% of U.S. consumers, some 152 million, will shop for deals. On average, they will spend $674 apiece. But that number is down from $708 last
year and $741 in 2021.
The most popular items apparently are technology-related. The most searched-for product, pulling 21% of search volume, is PSS. Second is
Nintendo Switch, with 18.!% of volume. The iPhone is third, with 16.6%.
How big a discount should you be prepared to offer? Last year, Beats Headphones led the way, with
45%.
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Granted, this is a limited roster of products and deals. Whatever your sector, there’s still time to rush out an email containing a must-have
discount.
Are you one of the most searched-for retailers? They are:
- Walmart — 33.8%
- Target — 11.5%
- Best Buy — 10.1%
- Kohl’s — 8.1%
- Amazon — 8.0%
- Apple — 7.4%
- Lowe’s — 4.8%
- Home Depot — 4.8%
- Costco — 4.1%
- Sephora — 2.1%
- Samsung — 1.8%
- Nike — 1.6%
- GameStop — 1.4%
- Aidi — 1.1%
Have a great Black
Friday (and Thanksgiving too).