Fandom platform Fanatics has tapped industry-veteran Jeremi Gorman as senior adviser to oversee integrated brand and marketing efforts.   

The former Netflix ad executive is tasked with overhauling and expanding Fanatics’ global advertising business.   

The revamped offering will take a platform approach to the company's marketing efforts, incorporating each of Fanatics' businesses – Commerce, Collectibles, Sportsbook, retail media operation Fanatics Live and Events. The idea is to create multi-faceted brand partnership opportunities as well as creating a cohesive and unified advertising story for the company.   

Previously Gorman was president of worldwide advertising for Netflix, a post she left in 2023. Since then, she’s been an angel investor in several startups.  

Prior to Netflix she was Chief Business Officer at Snap Inc.