• by Ray Schultz , December 3, 2024

A publisher-oriented retail media platform has been launched by Perion Network Ltd.  

The offering allows publishers to capitalize on retail media budgets, and has been adopted by 360media, which operates such brands as Us Weekly, Life&Style, inTouch and many others. 

The product is designed to help publishers “fully unlock the potential of retail media by leveraging their existing relationships with advertisers through our advanced Retail Media solutions,” says Tal Jacobson, CEO of Perion. 

Jacobson adds, “Publishers can now deliver optimized retail media campaigns that utilize the same dynamic and advanced capabilities as Perion’s top retailers, while advertisers benefit from localized, personalized ads that engage consumers at the optimal moment alongside premium inventory.”

Perion facilitates omnichannel advertising across Connected TV (CTV), digital-out-of-home (DOOH), mobile, desktop and audio channels. 

In addition, Perion’s AI-driven DCO technology allows dynamic, product-specific ads to be served near store locations, it says.

“The ability to integrate Perion’s advanced retail media capabilities into our existing advertising portfolio is a game-changer,” says Andy Wilson, chief digital officer at 360media/Us Weekly. “This partnership allows us to offer our advertisers dynamic campaigns that reach their audiences at the right time, with the right message, driving engagement and conversions.”