- BrightEdge Secures $42.8 Million In Funding, Future Is Mining Deeper Data
Online Media Daily, Laurie Sullivan - Tuesday, June 11, 2013
Investors seem to love BrightEdge's approach to search engine marketing. The compa ...
- Appeals Court Rejects ComScore's Privacy Case Appeal
Online Media Daily, Wendy Davis - Tuesday, June 11, 2013
In a blow to comScore, a federal appellate court has refused ...
- Yahoo's Latest Content Wager: Odds Are An Even Split
Marketing Daily, Judi Cutrone - Friday, June 7, 2013
Sooner or later, all roads will lead to content. For brands a ...
- Google Search Predicts Movie Box-Office Revenue
Online Media Daily, Laurie Sullivan - Thursday, June 6, 2013
Searches on Google foresee presidential outcomes and consumer buying trends. Now t ...
- Yandex Makes Search Queries The Destination Rather Than The Journey
SearchBlog, Laurie Sullivan - Thursday, June 6, 2013
It could become every brand advertiser's dream: Keep searchers on query pag ...
- The Rise Of Content Selling
Marketing Daily, Peter Mollins - Wednesday, June 5, 2013
Marketers today have learned how content builds awareness and accelerates customers thou ...
- Why Are Brands Abandoning gTLD Applications?
Marketing Daily, Jennifer Wolfe - Wednesday, June 5, 2013
This gold rush of the Internet is a calculated risk worth taki ...
- Advance Taps Echo To Make Content Social
MediaDailyNews, Erik Sass - Tuesday, June 4, 2013
Advance Digital has partnered with Echo to provide a digital infrastructure ...
- When Social Becomes Currency For Search Marketers
SearchBlog, Laurie Sullivan - Tuesday, June 4, 2013
Marketers keep hearing how data will become "gold" for brands, but h ...
- Google Tips To Improve Bid Response In Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 3, 2013
After discussing ways to optimize post-filtered bids and disapproved ads, Google's ...
- Marketing Funnel Lexicon: Bottom-Funnel Programs
Marketing Daily, David Karel - Monday, June 3, 2013
With the awareness-building and nurturing work you have done higher up ...
- Google Warns Brands To Be Up-Front About Native Ads
Online Media Daily, Laurie Sullivan - Friday, May 31, 2013
Google's spam expert Matt Cutts took to YouTube warning brand marketers a ...
- Pinterest Images With Multiple Colors Up Repins
Online Media Daily, Laurie Sullivan - Friday, May 31, 2013
Brands take note: Pinterest Images with multiple dominant colors have 3.25 tim ...
- Tumblr Loses Creative Director, Latest Employee To Exit After Yahoo Buy
Online Media Daily, Mark Walsh - Friday, May 31, 2013
Not long after Yahoo's $1.1 billion acquisition of Tumblr, reports began emergi ...
- CTRs On Android Devices Rising
SearchBlog, Laurie Sullivan - Friday, May 31, 2013
Click-through rates (CTRs) on Samsung mobile devices running Android have begun ...
- Frahm Exits Catalyst, LeTendre To CEO
Online Media Daily, Steve McClellan - Wednesday, May 29, 2013
Heather Frahm, president and co-founder of Boston-based Catalyst, the search engine marketi ...
- Summer Staycations Popular, Home Improvement, Video Travel Gain Momentum
Online Media Daily, Laurie Sullivan - Wednesday, May 29, 2013
The U.S. housing market continues to improve. It has been accompanied ...
- What Yahoo's $1.1B Tumblr Bet Says About The Future Of Search Marketing
Marketing Daily, Larry Kim - Tuesday, May 28, 2013
Yahoo's acquisition of Tumblr is a brilliant move that will make Yah ...
- Restoring Trust In Anonymity: A New Social Contract
Marketing Daily, Omar Tawakol - Wednesday, May 29, 2013
We need a new social contract -- one where ads can ...
- Maxus NA: Egan Named Chief Strategy Officer, Leder Runs Digital
Online Media Daily, Steve McClellan - Tuesday, May 28, 2013
Maxus North America, part of WPP's GroupM, has appointed Mark Egan chi ...
- Why Marketers Need To Think 'Audience First'
Marketing Daily, Paul Alfieri - Tuesday, May 28, 2013
Today, our customers move fluidly across platforms. The key for marketers ...
- The Rise Of The Visual Web
Marketing Daily, Sharad Verma - Wednesday, May 22, 2013
With the right Pinterest analytics platform, companies can create an online presen ...
- Ford, Jeep, Chevy Top Digital Auto Brands
Online Media Daily, Mark Walsh - Friday, May 17, 2013
On the digital proving track, Detroit is beating out the competition. For ...
- The Bid Management Tools Arms Race
Online Media Daily, Ranil Wiratunga - Friday, May 17, 2013
An arms race is a battle with no goal other than ...
- Google Plans To Transition Brands Into Content-Driven Advertising
Online Media Daily, Laurie Sullivan - Thursday, May 16, 2013
Google wants technology to "step out of the way" as developers integra ...
- SEO Framework For Ranking In Queries
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 14, 2013
Cyrus Shepard created a "blueprint" -- a framework for those new ...
- 5 Steps To Measuring Real ROI From Social
Marketing Daily, Scott Anderson - Tuesday, May 14, 2013
Marketers have more routes to deliver a greater volume of information ...
- Click Fraud's Days Are Numbered
Performance Marketing Insider, Colin Jeavons - Tuesday, May 14, 2013
Online advertising's days of Wild West-like lawlessness will soon come to ...
- Bing It On, Yahoo
SearchBlog, Laurie Sullivan - Tuesday, May 14, 2013
Oh, please. The reports that Yahoo wants to wiggle out of t ...
- Mobile-Based Buyers Zero In On Purchase Data, Ad Targeting
Online Media Daily, Mark Walsh - Friday, May 10, 2013
Purchase-based targeting was the focus of a panel titled "Mobile Marketing: Demographi ...