- PLAs Let Businesses Monopolize Search Results
SearchBlog, Laurie Sullivan - Monday, July 15, 2013
The addition of Google product listing ads has opened a new li ...
- How To Work The Paid-Search Keyword Matches
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 12, 2013
Phrase match terms can produce slightly cheaper leads, according to Amanda WestBoo ...
- Microsoft Reorg Aims For Better Collaboration, Engineering Efficiencies
Online Media Daily, Laurie Sullivan - Thursday, July 11, 2013
Microsoft consolidated business groups and reorganized management Thursday in an effort ...
- Google Intros Maps App; Retires Latitude
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 10, 2013
Google introduced a new Google Maps app for smartphones and tablets Wednesda ...
- How To Analyze Consumer Reaction To Content
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 11, 2013
Too many companies overlook customer reviews. Daniel Burstein analyzed the data to determi ...
- Site And Search Retargeting Budgets On The Rise
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 10, 2013
Some 84% of marketers and agencies use site retargeting to increase revenu ...
- Zoom, Zoom: Top Carmakers Spent $5.82B on Internet Ads in 2012
Around the Net in Video, P.J. Bednarski - Tuesday, July 9, 2013
The top 10 automaker advertisers put $5.82 billion into unmeasured advertising, ...
- How To Ensure Search Engine Compliance
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 8, 2013
Aaron Aders believes he has figured out a way to relieve markete ...
- Digging Into Our History of Intent
Mobile Insider, Steve Smith - Monday, July 8, 2013
Consumers leave a long trail of social signals over the months a ...
- FTC's New Paid Search Guidance Will Rearrange Search Marketing
Online Media Daily, Marc Purtell - Friday, July 5, 2013
The FTC's warning to search engines should be a wake-up call ...
- Lead-Generating Media Comes From Online, Offline Directories
SearchBlog, Laurie Sullivan - Wednesday, July 3, 2013
Directories still deliver high-quality leads, especially on mobile devices, according to ...
- How To Keep Product Listing Ads Updated
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 2, 2013
In an ongoing series of how to optimize product listings on comparis ...
- Optimize In 60 Seconds
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 1, 2013
Optimization takes time and patience. Andrew Lolk lists five optimization strategies markete ...
- Search For Universal Awareness
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 27, 2013
Awareness levels of existing and prospective customers vary. It's difficult to crea ...
- Content Is The New Currency For Smarter Search And Smarter Marketing
Marketing Daily, Russ Mann - Thursday, June 27, 2013
For search marketers in the modern media age, relevant content is t ...
- Demystifying Semantic SEO
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 26, 2013
Matthew Brown answers five questions about semantic search engine optimization, from defini ...
- What's On Your Mind, George Gallate?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 26, 2013
Rimm-Kaufman Group CEO George Gallate spills the beans about what's on h ...
- Mobile SEO Risks Force Brands To Comply With Google Changes
Online Media Daily, Laurie Sullivan - Tuesday, June 25, 2013
Apple, CVS Caremark, Costco Wholesale and others are ill-prepared to take ...
- Art Buy: Demand Media Acquires Society6
Online Media Daily, Mark Walsh - Monday, June 24, 2013
Demand Media on Monday announced that it had acquired Society6, a digit ...
- Digital Ad Spend Rising, Twitter Up 95%
Online Media Daily, David Goetzl - Friday, June 21, 2013
Ad spending soared at Twitter and YouTube in May, while dropping slight ...
- I Miss The Old Purchase Funnel
Marketing Daily, Jon Bond - Friday, June 21, 2013
Influence produced by trust points is the 3-point shot of marketing. Toda ...
- 'I Do' Marketers Remember Related Search Terms
SearchBlog, Laurie Sullivan - Friday, June 21, 2013
June, July and August are known for vacations, outdoor activities -- an ...
- Powley Tapped As iCrossing CEO
Online Media Daily, Gavin O'Malley - Wednesday, June 19, 2013
Catching agency watchers off guard, Don Scales is stepping down as C ...
- Acquisitions Flourish, Google To Seek Equity Firm To Further Deals
Online Media Daily, Laurie Sullivan - Wednesday, June 19, 2013
Google is considering alliances with private-equity firms to help structure acquisition deal ...
- Affiliate Channels Attract Global Buying, Tailored Marketing Programs
Online Media Daily, Laurie Sullivan - Tuesday, June 18, 2013
The Internet continues to make the world smaller for affiliate marketers, b ...
- Search Turns To Discovery, But Marketers Missing The Mark
SearchBlog, Laurie Sullivan - Wednesday, June 19, 2013
Search engines remain the top tool for finding search engines, but ...
- Schick Hydro, Three Guys, And New Zealand
Marketing Daily, Karl Greenberg - Saturday, June 15, 2013
The series also reprises last year's program in which the guys we ...
- Search Signals From Balloons
SearchBlog, Laurie Sullivan - Monday, June 17, 2013
Google scientists believe hot air balloons can lead to a truly connect ...
- Global TV Ad Growth Forecast At 3% In 2013, 6% Next Year
MediaDailyNews, Wayne Friedman - Thursday, June 13, 2013
The global advertising market will continue to grow modestly at low single-dig ...
- How Storytellers Influence Change
SearchBlog, Laurie Sullivan - Friday, June 14, 2013
In May, Google introduced the Engagement Project, which analyzes "how" youth tod ...