Aaron Aders believes he has figured out a way to relieve marketers from worrying about algorithm updates and build high-quality links at one-tenth the cost and effort. As search engines become
smarter, it becomes more of a requirement, rather than a request to ensure readers have access to quality content. Aders believes marketers must have a complete understanding of the site's customer
personas. Referring to relevant content as the engine and promotion as the gasoline, he takes us through driving conversions through supportive content, understanding potential and existing customers,
and the ability to analyze results. Read the article
here.
Read the whole story at Search Engine Journal »
