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Optimize In 60 Seconds
- PPC Hero, Monday, July 1, 2013 2:18 PM
Optimization takes time and patience. Andrew Lolk lists five optimization strategies marketers can implement in most AdWords accounts in 60 minutes. Some of the tips he steps through include checking the dimensions tab for bid adjustment, lowering bids for keywords with conversion costs above benchmarks, and adding negative keywords first. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.