- Google Shifts Data Focus From Retargeting To Remarketing, Targets 3rd-Party Data
Online Media Daily, Laurie Sullivan - Friday, July 27, 2012
Ad agencies need quality third-party data to mix with their clients' da ...
- Mobile Opportunities Missed Without Stronger Multichannel Integration
Online Media Daily, Laurie Sullivan - Friday, July 20, 2012
Platforms continue to create a fairly easy process to buy mobile medi ...
- Data Behind Day- And Time-Parting Mobile Campaigns
SearchBlog, Laurie Sullivan - Monday, July 23, 2012
Similar to targeting search and display ads based on the time ...
- Attribution Requires Marketers To Understand Display Ad Impact
Online Media Daily, Laurie Sullivan - Tuesday, July 17, 2012
Drilling into media paths to determine what drives consumers to purchase ...
- Search Marketing's Influence On Mobile Commerce
SearchBlog, Laurie Sullivan - Thursday, July 12, 2012
Can't help it, but I keep coming back to this multibillion mobi ...
- Google, Bing, Yahoo Find Data (Not Paid-Search Ads And SEO) Profitable
SearchBlog, Laurie Sullivan - Monday, July 9, 2012
Holidays are a good time for companies to disclose huge fiscal ye ...