- Will Paid Search Go The Way of CPA?
Performance Marketing Insider, Aaron Goldman - Tuesday, February 5, 2008
In my last column, I raised the question, "Will CPA Become t ...
- Yahoo, The Fourth Quarter's Still Yours
Performance Marketing Insider, David Berkowitz - Tuesday, February 5, 2008
Yahoo, put yourself in Tom Brady's shoes in Super Bowl LXII. Y ...
- What's Your Search Wish List For 2008?
Around the Net in Search Marketing, Tameka Kee - Monday, February 4, 2008
While the time for making New Year's resolutions and predictions has passe ...
- Making That Login User-Friendly
Around the Net in Search Marketing, Tameka Kee - Monday, February 4, 2008
Login and "my account" pages are a must for sites with members-on ...
- Review: ULinkx, Video Search Engine
Around the Net in Search Marketing, Tameka Kee - Monday, February 4, 2008
Jody Nimetz reviews ULinkx, a video search engine/social network that allows use ...
- Why Paid Search Success Will Get Harder, Not Easier
Around the Net in Search Marketing, Tameka Kee - Monday, February 4, 2008
Despite having better tools, resources and increased industry credibility, search pros contin ...
- Tracking The Growth Of Google Maps
Around the Net in Search Marketing, Tameka Kee - Monday, February 4, 2008
According to Hitwise data, one out of every 45 visits to ...
- MicroHoo, Macro Hooey
On Media, Diane Mermigas - Monday, February 4, 2008
Microsoft's plans to utilize Yahoo's community, search and display advertising platforms ...
- Who's On First: MicroHoo, GoogHoo, AOL Who?
Online Media Daily, Diane Mermigas - Monday, February 4, 2008
Microsoft has reset the bar for opportunistic buyouts of troubled companies wi ...
- What Search Pros Want: Traffic, Sales Support And A Stable Platform
Online Media Daily, Tameka Kee - Monday, February 4, 2008
While Google likely would still reign supreme in volume, a combined Yahoo-Microso ...
- Digital Media Buyers Mixed On Possible Marriage of Giants
Online Media Daily, Mark Walsh - Monday, February 4, 2008
Digital media buyers greeted the bombshell of Microsoft's $44.6 billion bid f ...
- Court To Consider Age Discrimination Claim Against Google
Online Media Daily, - Monday, February 4, 2008
The California Supreme Court will hear Google's appeal of a discrimination lawsu ...
- MS-Yahoo Will Be Good For Users, Marketers, And Online Ad Ecosystem
Performance Marketing Insider, Mark Simon - Monday, February 4, 2008
n formally stating its intention to acquire Yahoo, Microsoft is betting $44 ...
- A Caution When Using Geotargeting For Local Ads
Around the Net in Search Marketing, Tameka Kee - Friday, February 1, 2008
Using the geotargeting feature of AdWords is supposed to give you ...
- What's On Your Search Wish List For '08?
Around the Net in Search Marketing, Tameka Kee - Friday, February 1, 2008
...
- Zvents: Local Search On Steroids
Around the Net in Search Marketing, Tameka Kee - Friday, February 1, 2008
For Zvents, Universal Search doesn't go far enough for local searchers. T ...
- A Five-Spot Of Keyword Strategies For B2B Ads
Around the Net in Search Marketing, Tameka Kee - Friday, February 1, 2008
Targeting businesses with PPC ads is a major departure from going aft ...
- Even Techmeme's Not Safe From Google's PageRank Police
Around the Net in Search Marketing, Tameka Kee - Friday, February 1, 2008
Site owners that want to gain any kind of substantial revenue fr ...
- Microsoft Makes $45 Billion Acquisition Offer For Yahoo
Around the Net in Search Marketing, Tameka Kee - Friday, February 1, 2008
Microsoft has made a bid to acquire Yahoo at $31 per shar ...
- The Difference Between Thinking And Memory
Feedback Loop, - Friday, February 1, 2008
I don't know if the story is fact or myth, but ...
- Yahoo Loses Its Mojo
On Media, Diane Mermigas - Friday, February 1, 2008
Yahoo is starting to act like some old media players. It ...
- Google Reports Mixed Results: Low Earnings On Strong Revenue Growth, Stock Continues To Falter
Online Media Daily, Tameka Kee - Friday, February 1, 2008
Google's fourth-quarter 2007 earnings came in under Wall Street's projections, as t ...
- Celebrities, Mortgage Rates and Tax Rebates Top Fastest-Moving U.S. Search Terms
Online Media Daily, - Friday, February 1, 2008
The unexpected death of movie star Heath Ledger last week prompted U. ...
- Industry Click Fraud Rate Climbs To Nearly 17%
Online Media Daily, Tanya Gazdik - Friday, February 1, 2008
The overall industry average click fraud rate rose to 16.6% for four ...
- ReachLocal Expands Into Florida With Tampa Bay Office
Online Media Daily, - Friday, February 1, 2008
ReachLocal has set up shop in Tampa Bay, marking the local sear ...
- Search And The Illusion Of Topic Boundaries
Performance Marketing Insider, Kaila Colbin - Friday, February 1, 2008
ast week, fellow Insider Gord Hotchkiss began a fascinating two-part series call ...
- Yahoo's Panama Loses Search Revenue Share
Around the Net In Online Marketing, Ross Fadner - Thursday, January 31, 2008
The positive effect of Project Panama, Yahoo's year-old search advertising system, ...
- Content Network Tips (Straight From The Googleplex)
Around the Net in Search Marketing, Tameka Kee - Thursday, January 31, 2008
Google always has increasing advertiser ROI in mind, even as its strategis ...
- Search Market-Shares Worldwide
Around the Net in Search Marketing, Tameka Kee - Thursday, January 31, 2008
Baidu is revving up its presence in Japan, relaunching its search/portal ...
- ICANN's Anti-Domain-Tasting Plan Could Deter Scammers
Around the Net in Search Marketing, Tameka Kee - Thursday, January 31, 2008
The domain-tasting issue (or the practice of domain registrars giving buyers ...