• Inside AdWords , Thursday, January 31, 2008 1:30 PM

Google always has increasing advertiser ROI in mind, even as its strategists cross-promote their own products--after all, why else would they offer such great content network tips on the Inside AdWords blog?

From the importance of creating separate search and content campaigns, to tips for creating the best call-to-action phrases, to making sure that your contextual ads lead to the right landing page--the giant has many of the best practices for working within its content network covered.

In addition to suggesting that advertisers test the myriad ad formats (including text, image and video), the Inside AdWords team also offers insights on performance tracking, placement reports and even how to best leverage the cost-per-acquisition (CPA) model

Read the whole story at Inside AdWords »