- The Search Alliance: A Study In Listening To Advertisers First
Performance Marketing Insider, Chris Copeland - Friday, July 23, 2010
We are close to 60 days from the formal transition of mo ...
- How Search And YouTube Can Link To Offline Sales For CPG
SearchBlog, Laurie Sullivan - Friday, July 23, 2010
Taking advantage of that in-the-moment mindset with the correct message can dri ...
- Google Dispels AdWords Myths
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 22, 2010
Google wants to squash misconceptions about the way AdWords works, so t ...
- Turning SEO Into Competitive Advantage
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 22, 2010
Rand Fishkin points to a post from Jason Cohen, who shares busine ...
- Keyword Research Key To Success
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 22, 2010
Jennifer Horowitz believes keywords are the foundation of marketing campaigns and wi ...
- White Salmon And Black Swans
Performance Marketing Insider, Gord Hotchkiss - Thursday, July 22, 2010
For all of human history, until the 17th century, it was common ...
- Free Mobile Phone And Search For All (Not)
SearchBlog, Laurie Sullivan - Thursday, July 22, 2010
Microsoft tore a page out of Google and Apple's books, giving eve ...
- Know Who Links To Your Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 21, 2010
Stoney deGeyter steps through a 12-section post on link building, covering everythi ...
- Google Enhances Images
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 21, 2010
Google launched a new ad format for images, complete with a scro ...
- Finding The Best Landing Page Strategy
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 21, 2010
Understand how users see your page before optimizing it, suggests Erin, explaini ...
- Pew: More Than Half Of All Americans Do Vanity Searches
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 21, 2010
Reputation management has now become important, especially for the young, according ...
- Yes, In-Text Ads Can Work
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 21, 2010
Apparently, in-text advertisements, those seemingly annoying little ads that pop up wh ...
- Google Invests In Paid-Search Marketplace Trada
Online Media Daily, Laurie Sullivan - Wednesday, July 21, 2010
Google Ventures has led a Series C venture capital round with foundi ...
- Don't Believe Everything You Read In The Paper
Performance Marketing Insider, Rob Garner - Wednesday, July 21, 2010
The New York Times recently published an op-ed piece entitled "The Goog ...
- Fake Company PPC Ads Landing On Engines And Web Sites
SearchBlog, Laurie Sullivan - Wednesday, July 21, 2010
Publishers and search engines need a better system to protect themselves a ...
- Is ITA Key to Google's Vertical Search Future?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 20, 2010
Not that Google isn't getting into the travel business, but
GigaOm ... - How To Identify Brilliant Keywords
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 20, 2010
Understanding target keywords for a Web page remains a key focus ...
- Getting Search Traffic
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 20, 2010
Alan Bleiweiss gives us the highlights from the "Blueglass L.A. Session: H ...
- Google Ranks Vatican Near Pedophilia Site
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 20, 2010
A glitch in Google's ranking system for Web searches led the compa ...
- Will Google's Acquisition Of ITA Damage The Online Travel Industry?
Marketing: Travel, Brian Silver - Tuesday, July 20, 2010
To those who are not in the travel industry, the July ...
- Google Promotes Tags With Free Trial
Online Media Daily, Laurie Sullivan - Monday, July 19, 2010
Google has launched a promotion that runs through Friday giving small busine ...
- Google Dethroned By 'All Other' Category
Online Media Daily, Laurie Sullivan - Tuesday, July 20, 2010
Google may own the market for paid-search advertising and queries, but wh ...
- Choice Architecture: Why Search Can't Be Totally Objective
Performance Marketing Insider, Kaila Colbin - Tuesday, July 20, 2010
I am reading a wonderful book. It's called "Nudge," by Richard Thal ...
- More Than You Ever Wanted To Know About MicroHoo
SearchBlog, Laurie Sullivan - Tuesday, July 20, 2010
Daily readers of this space probably already know to expect an detail ...
- Foursquare To 'Everyone': Let's Check In Together
Around the Net In Online Marketing, Gavin O'Malley - Monday, July 19, 2010
Watch out Facebook and Twitter. Foursquare is presently exploring data-sharing partnerships wi ...
- MicroHoo To Own 30% Of Market
Around the Net in Search Marketing, Laurie Sullivan - Sunday, July 18, 2010
The Microsoft and Yahoo transition team's put together a video illustrating h ...
- Looking Over David Mihm's Shoulder At Local Search
Around the Net in Search Marketing, Laurie Sullivan - Sunday, July 18, 2010
Elise Redlin-Cook talks with David Mihm from GetListed.org to find out h ...
- Google Rolls Out Keyword Targeting Tool
Around the Net in Search Marketing, Laurie Sullivan - Sunday, July 18, 2010
Dan Friedman, from the Inside AdWords crew at Google, tells us abo ...
- Whoops! Mistakes SEOs Make
Around the Net in Search Marketing, Laurie Sullivan - Sunday, July 18, 2010
Rand Fishkin gives us a sample of his self-declared biggest SEO mistak ...
- Summer Reading -- And Year-Round Blogs
Performance Marketing Insider, Derek Gordon - Monday, July 19, 2010
Recently, I was at a meeting where the group I was addressi ...