• Pew Research Center, Wednesday, July 21, 2010 10:27 PM

Reputation management has now become important, especially for the young, according to findings from a Pew Internet & American Life Project. 57% of adult Internet users have used a search engine to do a vanity search, according to a blog post that points to a study released in May.

The study suggests search engines and social media sites play a central role in building one's reputation online, and many users are learning and refining their approach as they go. They have begun to change profile privacy settings, customize who can see updates and delete unwanted information about them that appears online.

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