- Google Search Data Challenges How People Trend Through COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Search volume is a strong indicator of what people think and d ...
- SEO Stuck In Gender Inequality
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Female SEO professionals only represented about 30% of the industry in 201 ...
- General Atlantic, Sequoia Reportedly Driving Bid For TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
Bidders have been asked to submit offers by the end of t ...
- Average CPM For Location-Based Audiences Might Surprise Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2020
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- Car Shoppers Change What They Are 'Googling'
Drive Time, Tanya Gazdik - Monday, August 24, 2020
The top Google keywords and phrases include deferred payments, financial incentives a ...
- How Political Views Of College Students Influence Their Media Consumption
Performance Marketing Insider, Laurie Sullivan - Monday, August 24, 2020
An August poll found 71% of college students are "absolutely certain" th ...
- 3D Search, Physna Readies A Google Ads Auction-Based Model
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
Developers are working to implement an advertising model where brands can participa ...
- Diversity Data Shows Apple, Google, Microsoft, Facebook Fail To Deliver
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
Diversity in the tech industry is crucial for technical progress as compani ...
- Facebook Elaborates On Its Data Portability Measures, Pushes For Legislation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
Facebook is pushing for rules that make it easier for users ...
- Beachbody Works Media Muscle To Take On High- And Low-End Competition
Brand Insider Podcast, Steve Smith - Friday, August 21, 2020
The pandemic, lockdowns and health worry helped double the company's membership a ...
- 'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises Too
MediaDailyNews, Michael McLaren - Friday, August 21, 2020
As agencies and brands determine how to survive in today's new landscap ...
- How Jack Daniel's Parent Brown-Forman Proves Content Performance
Performance Marketing Insider, Laurie Sullivan - Friday, August 21, 2020
Brown-Forman has been working with Tenovos since April to tell stories, conne ...
- Microbusinesses Faring Well During COVID-19, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 20, 2020
The smallest businesses appear to be the strongest, according to a GoDad ...
- Verizon 5G 360-Degree Camera To Perform At Indianapolis 500
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
5G changes the way broadcasters and content producers create events, enabling th ...
- Fraud Follows Connected TV Boom
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 20, 2020
The benchmark report on the state of media quality for advertisers address ...
- TikTok Creators Try To Influence Gen Z Voters
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 20, 2020
Why do enterprise companies like Oracle and Microsoft want to buy t ...
- Google Fixes Major Gmail Bug
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 20, 2020
Gmail users might have noticed something wonky about their email accounts yesterda ...
- Microsoft Updates Recommendations, Campaign-Level Associations
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 20, 2020
Those using Microsoft Advertising Editor gained access Wednesday to AI-powered recommendations a ...
- Gmail Service Back Up After Overnight Outage
Email Marketing Daily, Ray Schultz - Thursday, August 20, 2020
Complaints spiked around 2 a.m. The incident also affected various Google servi ...
- MessageGears Debuts Upgrade To Support Facebook Customer Audiences And Google Customer Match
Email Marketing Daily, Ray Schultz - Thursday, August 20, 2020
Users can now export groups of customers in order to serve a ...
- YouTube Ads Making An Impact, Brands Benefiting From Content Made For Kids
Performance Marketing Insider, Laurie Sullivan - Thursday, August 20, 2020
YouTube on Thursday released a list of direct-response ads ranking high ...
- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, Home
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
As performance and productivity change how we live and work, millennials a ...
- Pandemic Pushes Podcast Advertising, Messages Consumers Want To Hear
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
Purchasing and consumption habits have changed. As communicating with consumers during ...
- Free Gmail And YouTube May Be At Risk In Australia, Google Warns
Around the Net in Email, Ray Schultz - Wednesday, August 19, 2020
Google has warned that free services like Gmail and YouTube may ...
- Audio Content Remains Strong Among Remote Workers As Local News, Radio, Podcasts, Music Thrive: Nielsen
MediaDailyNews, Wayne Friedman - Tuesday, August 18, 2020
Nielsen says 23% of remote workers listen every day to "spoken wor ...
- Why Oracle, Not Microsoft, Should Buy TikTok
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 19, 2020
"We live in a data economy," says Trip Chowdhry, managing director, Glob ...
- Facebook Patent Shows How Technology Can Increase Ad Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
A Facebook engineer created technology that overwrites certain policies in the company ...
- Fauci Addresses Contact Tracing, Scientific Collaboration, BTS Protocols In Live Healthline.com Discussion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
Fauci spoke on the Healthline Live Town Hall about contact tracing, COVID- ...
- Adobe Chooses MediaWallah As Premiere Partner For Identity Resolution Onboarding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
MediaWallah became the official onboarding provider for users of Adobe Audience Manage ...
- California Privacy Regulations Gain Final Approval, Enforcement Begins
Digital News Daily, Wendy Davis - Monday, August 17, 2020
California has finalized regulations implementing the state's landmark privacy law, including ...