- Consumers Seek Value, Relevance From Sharing Personal Data
Research Intelligencer, - Thursday, April 23, 2020
Companies like Amazon, Google and Microsoft that collect heavy amounts of informati ...
- Former Agency Co-CEOs Reunite At Neil Patel Digital
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 24, 2020
NP Digital CEO Mike Gullaksen joins long-time associate Jeff Johnson, who serv ...
- Google Move Requiring Advertisers To Verify Identity Provides Safety For Brand Non-Disclosure Agreements
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2020
Google's move to require all all advertisers to verify their identity h ...
- Microsoft Advertising Responds To Questions About Validation Process For Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2020
Microsoft Advertising will review and vet advertisers that are signing up ...
- Search Shows Brits Are Eager For Lockdown To End, And Their Garden To Bloom
Around the Net In MAD London, Sean Hargrave - Thursday, April 23, 2020
Research conducted by "The Telegraph" shows Britons are eagerly anticipating getting o ...
- Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising
Digital News Daily, Laurie Sullivan - Wednesday, April 22, 2020
The deal will bring ad measurement, optimization and real-time brand-specific metrics ...
- Google To Require All Advertisers To Verify Identities
Digital News Daily, Wendy Davis - Thursday, April 23, 2020
"This change will make it easier for people to understand who t ...
- COVID-19 Fallout: How Badly It's Shaking Ad Industry Across Regions And Categories
Digital News Daily, Laurie Sullivan - Thursday, April 23, 2020
PubMatic data shows how advertisers have changed their ad spend across k ...
- Paid Search Association Moves Industry Conference To Zoom
Performance Marketing Insider, Laurie Sullivan - Thursday, April 23, 2020
The Paid Search Association will hold its first conference online via Zoo ...
- How To Advertise During COVID-19: What CMOs Say They're Doing Now
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
CMOs worldwide have changed their focus on advertising and marketing. In ...
- 'Hey Google' Sensitivity Modified
Around the Net in IoT, Chuck Martin - Wednesday, April 22, 2020
Following earlier announced plans, Google is rolling out new sensitivity settings f ...
- Periscopix Name Dropped As Team Merged Into Merkle
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
Dentsu is closing down the Merkle-owned Periscopix peformance marketing brand. "Campaign" revea ...
- Cookieless Targeting Finds Its Way Into Online Advertising From Unlikely Tech Companies
Digital News Daily, Laurie Sullivan - Tuesday, April 21, 2020
Looking to find a solution to Google's cookie shutdown, companies are rolli ...
- Google-Apple Contact Tracing Plan Poses 'Alarming' Privacy Risk, Sen. Hawley Warns
Digital News Daily, Wendy Davis - Tuesday, April 21, 2020
"Your materials state that the data necessary for this project will ...
- Google: Fast-Food Franchises Become Phishing Lures In COVID-19 Scams
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 22, 2020
Phishing lures using American fast-food franchises and COVID-19 messaging are being us ...
- McClatchy, Google News Initiative To Launch Colorado-Based Local News Site
Publishers Daily, Melynda Fuller - Tuesday, April 21, 2020
The outlet, funded by GNI, is called 'The Longmont Leader' and wi ...
- Searches For 'Virtual' Skyrocket As Online Media Takes On Virtual Reality
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
The keyword "virtual" related to Mother's Day queries appeared for the fir ...
- Ad Veterans Wiener, Hofstetter Step In To Lead Profitero
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 21, 2020
Wiener and Hofstetter, whose careers have been in sync for nearly ...
- Google Shopping Makes Listings Free
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 21, 2020
Starting next week, search results on Google Shopping will consist primarily ...
- What People Search For Now In Quarantine
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 21, 2020
Consumer search data suggests older generations are embracing at-home tech during stay-at-hom ...
- What Australia's Google, Facebook News Tax Means For The Industry
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
Australia's move could be a "game changer" for publishers worldwide, said Domini ...
- Should Pharma Brands Go Dark, Stop Advertising And Marketing During COVID-19 Pandemic?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
A recent survey found 74% of consumers agreed it was appropriate f ...
- Programmatic Hit Bottom, Then Began To Climb In April: Analysis
Data & Programmatic Insider, Laurie Sullivan - Monday, April 20, 2020
As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Gro ...
- Rhode Island Seeks To Revive Battle With Google
Digital News Daily, Wendy Davis - Friday, April 17, 2020
The state of Rhode Island is asking a federal appellate court ...
- Auditor Asserts Google Sought To Control Its Reporting Of Some Ad Metrics
Digital News Daily, Karlene Lukovitz - Monday, April 20, 2020
The auditor, used by clients to check that ads run near conte ...
- Google Is Extending Google Meet To Gmail
Email Marketing Daily, Ray Schultz - Monday, April 20, 2020
G Suite users can join and start meetings directly from their ema ...
- Microsoft Bing Partners With GoFundMe To Support Small Businesses
Performance Marketing Insider, Laurie Sullivan - Monday, April 20, 2020
Small business owners with a Bing Places for Business account can s ...
- Pandemic Drives Google, Microsoft, Others To Innovate Faster, Amp Up Video
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 17, 2020
Google plans to add more options for its Meet videoconferencing service, a ...
- People Still Search For Local Businesses, Phone Calls On Rise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 17, 2020
Marketers shouldn't assume local searches have tanked. Data released Friday shows loc ...
- TrafficGuard Offers Free Software To Google Ads SMB Advertisers, Identifying Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
Guarding ad budgets through free software that identifies click fraud in Goog ...