- Google Ranking Algorithm Secrets Leaked
MediaDailyNews, Laurie Sullivan - Tuesday, May 28, 2024
Erfan Azimi, CEO of digital marketing agency EA Eagle Digital, posted ...
- OpenAI Strikes Gold in Publishing Deals - Data Dates Back To 1857
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 29, 2024
There is no shortage of data from publishing companies to train lar ...
- Zero-Click Era Requires Interesting Data Partnerships
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 28, 2024
Reach and addressability to connect brands to consumers without cookies may se ...
- Google Responds To AI Overview, Reveals Dangerous Answers To Queries
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Users have found that Google's AI Overview technology returns some misleading a ...
- Apple Web Eraser Will Force Brands To Know Their Customers
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 28, 2024
An AI-privacy feature planned to launch in iOS 18 and macOS ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- AI Sparks Unexpected Flurry Of Search Tools
Performance Marketing Insider, Laurie Sullivan - Thursday, May 23, 2024
Watching hummingbirds that had no idea how to reach their feeders aft ...
- Google Tests GAI Search Ads With Extra Storage Space
MediaDailyNews, Laurie Sullivan - Tuesday, May 21, 2024
Extra Space Storage and Google are running a limited U.S. trial ...
- Microsoft Recall, Johansson-Like AI Voice Overshadow Google Sandbox Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 22, 2024
Microsoft's feature takes snapshots every few seconds of the PC's screen a ...
- Impact Of AI On Local Search As Seen In The Data
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 21, 2024
SOCi analyzed how generative AI tools answers and serves information about loc ...
- Metrics And Measurement: Data Behind CTV Integration With Digital Media
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2024
Skai is working to build its streaming and CTV services. It h ...
- Former Googler Says AI Is Driven By 'Stone-Cold Panic'
Performance Marketing Insider, Laurie Sullivan - Monday, May 20, 2024
Did AI turn search into an ask engine looking for a w ...
- Netflix Builds Ad Tech - What Happens To Microsoft?
Performance Marketing Insider, Laurie Sullivan - Friday, May 17, 2024
After solely relying on Microsoft for its ad-tech platform, Netflix said th ...
- A Visual Attention Study That Went Terribly Right
Performance Marketing Insider, Laurie Sullivan - Thursday, May 16, 2024
How does a company conduct a study of visual attention and performan ...
- Microsoft Azure Moves Into Next Level Of Intelligence With OpenAI GPT-4o Model
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Microsoft today announced the integration of OpenAI's latest GPT-4o model into Azu ...
- Google Gen AI Video Model Creates Creators
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 14, 2024
Google's gen AI tool Veo, announced at Google I/O Tuesday, can produ ...
- Lost In AI: Small Publishers Fear Impact Of Google's Search Generative Experience
Publishing Insider, Ray Schultz - Monday, May 13, 2024
Google says it is handling this experiment responsibly. But publishers still won ...
- Ad Targeting Through Large Language Models
Data & Programmatic Insider, Laurie Sullivan - Monday, May 13, 2024
Tessa Burg, CTO at digital marketing agency Mod Op, focuses on "getti ...
- Cost Per Lead Increased For 19 Of 23 Industries
Performance Marketing Insider, Laurie Sullivan - Monday, May 13, 2024
The cost per lead from search ads rose 25% on average ...
- Adobe: Online Spend Tops $330B Year-To-Date, Consumers Trade Down To Keep Spending
MediaDailyNews, Laurie Sullivan - Thursday, May 9, 2024
Adobe expects first-half 2024 to drive more than $500 billion in onli ...
- Advertisers That Use The Most Publishers Do Better In Search: Study
Publishers Daily, Ray Schultz - Thursday, May 9, 2024
Companies with a wider deployment pull more clicks on Google, Yext repo ...
- OpenAI Search, With Microsoft Bing Powering The Service?
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
OpenAI has been said to be working on a search engine, b ...
- Perplexity AI Seen Pulling User-Generated Content From Yelp
MediaDailyNews, Laurie Sullivan - Thursday, May 9, 2024
BrightEdge Generative Parser has identified major changes in AI engines--Yelp user-generated conte ...
- What Reddit Trending Search Terms Tell Advertisers
Performance Marketing Insider, Laurie Sullivan - Thursday, May 9, 2024
Top Reddit search-term data gathered via Pacvue through technology from clickstream da ...
- Reddit Attracts 'Emerging Adults,' As Search Ads Considered For Platform
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
Search could become the next focus for Reddit, Steve Huffman, CEO ...
- Could Microsoft President Brad Smith Fall Out Of Step With Brand Loyalists?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 8, 2024
Microsoft President Brad Smith may have just created a deeper chasm betwe ...
- TikTok Says It Leads Social In Product Discovery, Search
MediaDailyNews, Colin Kirkland - Monday, May 6, 2024
According to a study by Material and commissioned by TikTok, 61% ...
- Inside eBay's Next Generative AI Ad Marketplace
MediaDailyNews, Laurie Sullivan - Tuesday, May 7, 2024
eBay chief AI officer Nitzan Mekel-Bobrov is focused on AI across t ...
- Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 7, 2024
DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traff ...
- Yelp Works To Cash In On AI
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2024
Yelp believes it can drive more demand for businesses through AI technolog ...