- Kate Spade Takes Virtual Reality Campaign To Paris, Celebrating Opening Of Flagship Store
Digital News Daily, Laurie Sullivan - Wednesday, September 20, 2017
Kate Spade will launch an augmented reality campaign Thursday in Paris ...
- Google Makes $1.1B Development Deal With HTC To Create Hardware
Digital News Daily, Laurie Sullivan - Wednesday, September 20, 2017
The deal -- announced late Wednesday -- continues Google's "big bet ...
- Who Will Own The 'Marketing Cloud' Of The Future?
Media Insider, Dave Morgan - Thursday, September 21, 2017
Who will own the future of the trillion dollars or so spe ...
- Pinterest, Fashion Engine Lyst Predict Halloween Trends Based On Pins, Saves, Searches
Performance Marketing Insider, Laurie Sullivan - Thursday, September 21, 2017
Fashion search engine Lyst has teamed up with Pinterest to predict wh ...
- News Of Google's HTC Investment Could Come Thursday
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 20, 2017
The hardware company will stop trading its stock on the TWSE tomorro ...
- Uber Files Lawsuit Against Fetch Media For Ad Fraud
Digital News Daily, Laurie Sullivan - Tuesday, September 19, 2017
Uber Technologies has filed a lawsuit against Fetch Media, a Dentsu-owned ...
- Google To Lose Millions From Restricting Addiction Treatment Search Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 20, 2017
Advertisers spent about $78.1 million for desktop search ads based on 157-relat ...
- Google Working To Set Guidelines For Addiction Treatment Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 19, 2017
Ad agencies expect Google to introduce new advertising standards and guidelines f ...
- Bing Adds Fact-Checking Tags To Search Results
Around the Net In Digital, Gavin O'Malley - Monday, September 18, 2017
Like Google before it, Microsoft is adding fact-checking tags to Bing sear ...
- Google Debuts New Payments App In India
Digital News Daily, Gavin O'Malley - Monday, September 18, 2017
Named Tez -- which translates to "fast" in Hindi, the app ...
- Google Search Direct Links To Let Readers Borrow Ebooks From Local Library
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 19, 2017
Google announced the search tool in a tweet on Twitter. "Calling a ...
- Google Offers To Serve Up Rival Ads In Response To EU Shopping Search Violation
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 18, 2017
Competitors can now bid for spots in Google's Product Listing Ads. Goog ...
- Google's Travel Biz Worth An Estimated $100 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 18, 2017
Helping Google reach this goal are metasearch engines like Kayak and Triva ...
- Omnicom Buys Verve Search Agency
Around the Net In MAD London, Sean Hargrave - Monday, September 18, 2017
British search agency Verve has been bought by Omnicom. Founder Lisa Mye ...
- IAB Tech Lab Launches Blockchain Working Group
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 18, 2017
GroupM, Kochava, MetaX, and Nyiax have become member companies in an I ...
- Ad-Tech Exec: Data Standards Too Static, Old-World
Data & Programmatic Insider, Laurie Sullivan - Monday, September 18, 2017
Israel has become a hotbed for artificial intelligence, integrating AI with da ...
- Far-Right Social Network Gab Sues Google Over Removal From Play Store
Digital News Daily, Wendy Davis - Friday, September 15, 2017
Gab, a social media company known for attracting far-right users, has su ...
- Broadband Privacy Bill Stalls In California
Digital News Daily, Wendy Davis - Sunday, September 17, 2017
Lawmakers in California late Friday shelved a privacy bill that would ha ...
- Branded Content Proves Valuable As A Traffic Source For Financial Sites
Performance Marketing Insider, Laurie Sullivan - Monday, September 18, 2017
The boom in credit card use may be due to banks' willingne ...
- Google Ad Advantage Program Builds To 'A Few Hundred'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 15, 2017
The program, which launched a few months ago, is currently rolling o ...
- BuzzFeed Suggests Google Ad Platform Allows Advertisers To Target Racist Terms
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 15, 2017
BuzzFeed News ran an ad campaign targeted to keywords like "White people ruin ...
- Ad Groups Bash Apple's New No-Tracking Settings
Digital News Daily, Wendy Davis - Thursday, September 14, 2017
The major online ad organizations are urging Apple to retreat from i ...
- That's Funny, You Don't Look Anti-Semitic: ProPublica Exposes Facebook 'Jew Hater' Targeting
Digital News Daily, Joe Mandese - Friday, September 15, 2017
It is not uncommon for media buyers to place ads targeting religio ...
- Say What? Why Voice Will Change Everything, By 2020
London Blog, Sean Hargrave - Friday, September 15, 2017
Nearly a third of searches will be made by voice by 202 ...
- Bing Agency Awards Winners For 2017
Performance Marketing Insider, Laurie Sullivan - Friday, September 15, 2017
The Daily Show's Trevor Noah hosted the second Bing Agency Awards Thursd ...
- Six Ad Industry Groups Blast Apple Over Changes To Cookie Tracking In Safari 11
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 14, 2017
Apple's new Safari 11 browser has prompted representatives from six major advertisi ...
- Yext To Make Business Data More Searchable By Machines
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 14, 2017
Yext said it is launching a feature called Knowledge Tags to he ...
- Bing Officially Adds Fact Check Tag To Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 15, 2017
The fact-check tag may now serve up along with search results ...
- Google Tells 'Press Gazette' It Does A Lot To Help Newspapers
Around the Net In MAD London, Sean Hargrave - Thursday, September 14, 2017
"Press Gazette" reveals that Google's Director of News Partnerships, Madhav Chinnappa, clai ...
- Apple, Lionsgate Bring Characters To Life With VR, Real-Time On Facebook Live
Digital News Daily, Laurie Sullivan - Wednesday, September 13, 2017
In a first, Lionsgate presented a multi-character animated streaming event on Facebo ...