- Google Ends Support For Drive In December
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 7, 2017
Google plans to end support for the Drive app on PCs a ...
- Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedIn
Digital News Daily, Laurie Sullivan - Wednesday, September 6, 2017
The LinkedIn Audience Network, announced Wednesday, is designed to increase an advertiser ...
- 'Cross-Environment' Ad Tracker Barometric Receives MRC Accreditation
Digital News Daily, Joe Mandese - Wednesday, September 6, 2017
Barometric, which calls itself a provider of "cross-environment" tracking and attribution dat ...
- Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says
Performance Marketing Insider, Laurie Sullivan - Thursday, September 7, 2017
Website performance and IT issues cost brands roughly $20 million annually ...
- For Marketers, Big Data Is Not Always Better Data
Search & Performance Marketing Daily, Ravi Iyer - Thursday, September 7, 2017
For all the information that Google has about you -- and it ...
- Bing Ads Suggest Remarketing Bid Adjustments
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 6, 2017
Bing Ads has added suggestions for remarketing bid adjustments to the Opportunities Tab usi ...
- Verizon To Feed Oath Data In New Rewards Program To Boost Advertising
Digital News Daily, Laurie Sullivan - Tuesday, September 5, 2017
Verizon Communications will feed data to its new advertising business collected fr ...
- Google's Settlement Over Gmail Scans Moves Forward
Digital News Daily, Wendy Davis - Tuesday, September 5, 2017
The settlement calls for a three-year injunction that could affect Google's abili ...
- What Digital ROI Is Really About, In Three Words
Digital News Daily, Mike Donahue - Wednesday, September 6, 2017
To properly calculate return on digital media investment we must take in ...
- 4 Location Data Myths That Hold Back Your Marketing Strategy
MediaDailyNews, Ryan Kanterman - Wednesday, September 6, 2017
Digital signals have a place in measuring campaign effectiveness, but foot traff ...
- Uber Engineers Open Up About Its Machine-Learning Platform
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 6, 2017
As Uber's new CEO, Dara Khosrowshahi, takes his place at the executi ...
- Microsoft Patent For 'Opinion' Search Engine Surfaces
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 5, 2017
Developed in China, the search engine is aimed at helping brands understa ...
- Adobe Searches For The Next Analytics Idol
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 6, 2017
This is the first year the company will take the show ...
- Google Scanning Deal Runs Out In Three Years: Report
Around the Net in Email, Ray Schultz - Monday, September 4, 2017
Ars Technica reports that a proposed settlement of a class-action suit again ...
- Lucktastic Ties Total Solar Eclipse To Campaign, Sees Results Jump
Digital News Daily, Laurie Sullivan - Tuesday, September 5, 2017
Lucktastic, an increasingly popular entertainment app, created a campaign that would t ...
- Google Leads In Core U.S. Search, Pushes AI Hiring Agenda In China
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 5, 2017
In China, Google is ramping up its presence, hiring engineers who speciali ...
- Google's Top 100 How-To Searches Inspire Visual Interactive Website
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 1, 2017
Google and its video site YouTube have capitalized for years on t ...
- Alphabet Forms XXVI Holdings, Distances Google From Other Bets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 1, 2017
Alphabet, Google's parent company, will form a new holding company intended ...
- More Stories Emerge On Google's Abuse Of Power
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 1, 2017
First the industry heard about James Damore. Than the scholar Barry Ly ...
- Google Introduces Absolute Top Impression Share Metric
Performance Marketing Insider, Laurie Sullivan - Friday, September 1, 2017
The product status report and absolute top impression share aim to identi ...
- Verizon Asks FCC To Block State Broadband Privacy Rules
PolicyBlog, Wendy Davis - Thursday, August 31, 2017
"Rules that stop at the state line -- including rules for importa ...
- Fired ThinkTank Scholar Launches Website Criticizing Google
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 31, 2017
The Open Markets team created The Citizens Against Monopoly's website posts wi ...
- Google To Test Creating Ad Variations For Advertisers In AdWords Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 31, 2017
Google is preparing to run tests in which its platform will crea ...
- SEO Professionals Still Make Too Many Mistakes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 1, 2017
What are the biggest mistakes search engine optimization professionals make and h ...
- Blessington Leaves W+K For YouTube To Lead Brand, Media, Experiences
MAD, Laurie Sullivan - Wednesday, August 30, 2017
Blessington brings years of experience to YouTube, working with some of t ...
- Back-To-School Searches Continue After Teachers Ring The Bell
Performance Marketing Insider, Laurie Sullivan - Thursday, August 31, 2017
Staples gave the "easy button" an IoT makeover with help from I ...
- Amazon Alexa And Microsoft Cortana Talk To Each Other
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 30, 2017
The extended partnership, announced Wednesday, enables the rival virtual assistants to conver ...
- Google Assistant Coming To More Third-Party Hardware
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 30, 2017
Google announced on Wednesday that its Assistant will soon become available throu ...
- To Optimize Or Not? Google Updates AdWords Ad Rotation Settings
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 30, 2017
With Google's AdWords update, two options become available in September: Optimize, whi ...
- Google Agrees To Change Shopping Search Practices In Europe
Around the Net in Search Marketing, Gavin O'Malley - Wednesday, August 30, 2017
In response to demands by the European Union, Google has agreed ...