- Marin Software Acquires Perfect Audience To Support Ad Retargeting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 2, 2014
Marin Software has acquired San Francisco-based Perfect Audience to support ad retargeti ...
- Smartphones Tapped As Daily Search, Discovery Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 3, 2014
Cord-cutting will pay off for mobile advertisers as more consumers use smartphon ...
- How Google Diversifies Ad-Supported Satellite Services
SearchBlog, Laurie Sullivan - Tuesday, June 3, 2014
It became obvious early on that Google's Project Loon and its acquisiti ...
- Google Android, Pano, And TV
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 2, 2014
Here we go again. Google is set to launch a new ...
- Why Searches Don't Add Up On Sputnik
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 2, 2014
Some analysts call the Russian's government's task to run the state-owned telec ...
- China Chokes Google A Little Tighter
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 2, 2014
Reuters reports Google services disrupted in China ahead of this week's 25 ...
- Aaron's Ramps Up Store Redesign, New Ads
Marketing Daily, Karl Greenberg - Friday, May 30, 2014
Lease-to-own home goods retailer Aaron's is touting its payment options for poor-cred ...
- Hotwire Launches $40 Million Feel-Good Branding Campaign
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2014
Hotwire will launch a nationwide branding campaign earmarked at $40 million f ...
- How Julep Tweaks Image Descriptions From Customer Feedback For Search, Social
SearchBlog, Laurie Sullivan - Monday, June 2, 2014
Consumers don't always describe colors like marketers do. Consumers might call t ...
- Microsoft Retired Ballmer Buys L.A. Clippers For $2 Billion
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 30, 2014
Clipper co-owner Shelly Sterling said the Sterling family trust has agreed ...
- Consider 47% CTR Lift From Search Refinements
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 30, 2014
Longer search engine queries are growing in popularity as consumers realize th ...
- How To Do A Barrel Roll
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 30, 2014
Carina Kolodny believes that even those who think they know all t ...
- PCH Launches Mobile Ad Optimization Service
Mobile Marketing Daily, Laurie Sullivan - Thursday, May 29, 2014
Publishers Clearing House will release a mobile-ad optimization service on the Liqu ...
- Google Launches Online Forum For Takedown Of Search Engine Requests
SearchBlog, Laurie Sullivan - Friday, May 30, 2014
Google has launched an online forum allowing European residents to request li ...
- Using Behavior To Detect Fraud
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 29, 2014
Bill Loller makes a list of ways that marketers can use behavior ...
- Defining Earned Media Specialist
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 30, 2014
Adam Dince equates an earned media specialist with an online marketing word-of-mou ...
- GM Contemplated Google Self-Driving Cars
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 29, 2014
General Motors, which Tim Higgins explains is developing its own autonomous vehic ...
- Apple Buys Beats Electronics For $3 Billion
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2014
Apple confirmed Wednesday that it will purchase Beats Electronics for $3 billio ...
- The Underappreciated, Unrecognized Value Of Non-Brand Search Campaigns
Performance Marketing Insider, John Busby - Thursday, May 29, 2014
This fall I will watch a ton of football, which means ...
- Magnetic Acquires Retargeting Startup Cognitive Match
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 28, 2014
Magnetic has acquired Cognitive Match for an undisclosed sum. Using rules-based log ...
- 'NYT' Leaked Innovation Report Points To Search Marketing, Social, Data Silo Challenges
SearchBlog, Laurie Sullivan - Thursday, May 29, 2014
"The New York Times" produces more than 300 URLs daily, but med ...
- Electronics Industry Increases Online Advertising Investments
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 28, 2014
Some 33% of the industry’s digital ad spending will go toward mobi ...
- Creating Content Tips From AMAs
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 28, 2014
Miranda Miller shares some valuable content marketing tips from the latest Inbou ...
- Tips To Better Understand The Psychology Of Search Engine Marketing
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 28, 2014
Rob Ousbey put together a cheat sheet on the more than ...
- Predictive Analytics Remains Huge Challenge
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 28, 2014
What happened to Web sites that personalize the content on a pa ...
- Brands To Consumers - Can You Trust Me Now?
SearchBlog, Laurie Sullivan - Wednesday, May 28, 2014
Brands still need to overcome an "enormous" level of skepticism when ...
- Twitter Strikes Billboard Deal For Real-Time Music Stats
Social Media & Marketing Daily, Laurie Sullivan - Tuesday, May 27, 2014
Twitter has struck a deal with "Billboard" magazine to serve up real-ti ...
- Brinkworth Leads Ensighten's Asia-Pacific Team
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 27, 2014
Ensighten's post-acquisition of TagMan finds Chris Brinkworth moving to Australia to le ...
- Paid Search, Display Outsourced; Analytics, Social Media In-House
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 27, 2014
The U.K. Search Engine Marketing Benchmark Report published by Econsultancy and Latitu ...
- AOL, Convertro Team To Help Marketers With Data, Analysis
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2014
AOL is running its data through attribution modeling to reemerge as ...