- Avoiding Paid-Search Testing Mistakes
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 22, 2013
Avoiding paid-search test mistakes becomes challenging as more campaigns are run ...
- Search Engine Marketing Prepares For A Makeover
Online Media Daily, Laurie Sullivan - Thursday, March 21, 2013
Search engine marketing needs a makeover, and some industry experts believe alternati ...
- AP Wins Copyright Lawsuit Against Clipping Service
Online Media Daily, Wendy Davis - Thursday, March 21, 2013
A federal judge has ruled that the paid clipping service Meltwater infring ...
- Happy Early Mother's Day
SearchBlog, Laurie Sullivan - Friday, March 22, 2013
Open rates have always been a problem for marketers trying to g ...
- Quora Bows Full-Text Search
Around the Net In Online Marketing, Gavin O'Malley - Thursday, March 21, 2013
Question-and-answer site Quora just debuted a long-awaited full-text search feature, The Ne ...
- Kenshoo Integrates adMarketplace As A Search Channel
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 21, 2013
Kenshoo has integrated adMarketplace as a search channel allowing mutual clients ...
- Google Trends Integrates YouTube Search Data
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 21, 2013
Google Trends has added data from YouTube that enables marketers to s ...
- Groupon Offers SEO Deal
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 21, 2013
One Los Angeles-based search engine optimization firm decided to market its servic ...
- How Small Steps Led Build.com To Large Gains
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 21, 2013
Adam Sutton tells about a strategy from Build.com to personalize the shoppi ...
- Multiple Devices Fragment Brand, Consumer Relationships
Online Media Daily, Laurie Sullivan - Wednesday, March 20, 2013
A change in consumer behavior continues to fragment the advertising industry, challengi ...
- Apps Outpacing Browsers On Smartphones 7:2
Online Media Daily, Laurie Sullivan - Wednesday, March 20, 2013
U.S. consumers now spend 1 in every 10 discretionary dollars online ...
- Knowledge Graph, Satori, and Unicorn
SearchBlog, Laurie Sullivan - Thursday, March 21, 2013
Tying together multiple profiles and networks to serve up information about ...
- Google Takes 1 Gig Fiber To Olathe
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 20, 2013
Google plans to expand its fiber project from Kansas City, to gi ...
- How To Increase Leads Through Data
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 20, 2013
The network security and optimization firm Blue Coat developed a data-driven strate ...
- Will Ray Kurzweil Create A Mind At Google?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 20, 2013
Futurist and artificial intelligence expert Ray Kurzweil joined Google a couple ...
- Coca-Cola: No Short-Term Sales Boost From Online Chatter
Marketing Daily, Karlene Lukovitz - Tuesday, March 19, 2013
A Coca-Cola study has found that online buzz or chatter yields ...
- Don't Waffle On Making A Digital Disaster Recovery Plan
Performance Marketing Insider, Robin Simkins - Wednesday, March 20, 2013
As a rule, any brand should have its messaging in order, includi ...
- Marin Software Goes Public On NYSE Friday
SearchBlog, Laurie Sullivan - Wednesday, March 20, 2013
Marin Software CEO Chris Lien will take the company public on t ...
- Searchmetrics Tool Measures Web Site Ranking In 155 Cities
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 19, 2013
Search engines display results tailored to locations, driven by the growth ...
- Google Babble Raises Speculation On Unified Chat Utility Tool
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 19, 2013
Russell Holly calls our attention to Google's communication chat utility problem a ...
- Focus Content Marketing On Consumers, Not Company Or Products
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 19, 2013
Attracting potential consumers with more content seems the mantra for 2013. Mackenz ...
- Botnet Cost Ad Industry $6.2 Million
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 19, 2013
A London-based startup tracking Web browsing activity estimates that traffic from t ...
- Pinfluencer Rebrands As Piqora, Launches Social Re-Pin Feed For Brands
Online Media Daily, Laurie Sullivan - Tuesday, March 19, 2013
The analytics company Pinfluencer will rebrand Tuesday as Piqora to capture t ...
- Answers.com Registers Major Mobile Growth
Online Media Daily, Mark Walsh - Monday, March 18, 2013
Like other Web publishers, Answers.com has seen a dramatic shift of i ...
- Beyond Key Performance Indicators: Communicating With Analytics
Performance Marketing Insider, Ryan DeShazer - Tuesday, March 19, 2013
There's an art and science to delivering insight via data. Selecting appropria ...
- How Google Is Closing SEO Loopholes In Penguin
SearchBlog, Laurie Sullivan - Tuesday, March 19, 2013
Say good-bye to overnight search visibility and unnatural links. A study ...
- How To Use The Long-Tail SEO Strategy
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 18, 2013
Many search engine marketing experts began using long-tail keywords to lead searche ...
- Tips On SEO For Local Mobile Strategies
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 18, 2013
When I'm searching for information on a local company, I pick ...
- FindZebra Search Engine Hunts For Medical Results
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 18, 2013
Most traditional search engines like Google and Microsoft Bing are not optimiz ...
- Going Google In The Cloud Presents Hiccups
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 18, 2013
Google's cloud-based office suite of apps -- Google Drive -- faces sporad ...