- Google Generative Search Experience Returns Answers In Half The Time
Performance Marketing Insider, Laurie Sullivan - Friday, June 9, 2023
Google Search generative AI takes a bit of getting used to, b ...
- Google Generative AI To Power Priceline Virtual Travel Agent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
Priceline plans to use Google Cloud's generative AI across customer-facing and intern ...
- Mapping Startup Raises $18M To Redefine Location-Based Content
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 31, 2023
User-generated social mapping platform Atly offers location-based content where users can crea ...
- The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media
Email Insider, Ray Schultz - Tuesday, May 30, 2023
Email is also seeing strong growth and is rated an effective channe ...
- 'Trust' May Become The Key Word For Search Marketers, Especially Financial Ones
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Trust may become more than a buzzword for most paid-search ads a ...
- Firm Offers Email Newsletter Templates For Online Entrepreneurs
Email Marketing Daily, Ray Schultz - Tuesday, May 23, 2023
WCRpro.life provides professional templates from over 200 email newsletters. ...
- CMOs To Decrease Investments In Paid Search: Gartner Study
Data & Programmatic Insider, Laurie Sullivan - Monday, May 22, 2023
Marketing budgets compose 9.1% of total company revenue this year -- sti ...
- How U.S. Consumers Really Think About Online Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2023
Tinuiti found that 88% of respondents to its recent survey believe technolo ...
- The Evolution Of Transformative Search Engine Experiences
Performance Marketing Insider, Laurie Sullivan - Friday, April 21, 2023
The evolution of search engine experiences, what it means for SEO a ...
- Google Launches New Web Crawler
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Google has launched GoogleOther, a web crawler that various internal teams with ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- Search-Based Retail Media Accelerates Search Market To $350B, 'Traditional' Still Dominates
Performance Marketing Insider, Laurie Sullivan - Thursday, April 13, 2023
"Traditional search," including paid and SEO, will grow to $256.5 billion ...
- Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Microsoft introduced plans for additional ads in its AI-powered Bing engine a ...
- Email Leads In Usage, Acquisition Gets The Biggest Boost This Year: Study
Email Marketing Daily, Ray Schultz - Tuesday, March 28, 2023
Email also tops the channels that deliver the most ROI, Klaviyo repo ...
- Biggest Google Ranking Factors On Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2023
Whitespark published the 2023 version of its Local Search Ranking Factors stu ...
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022
Performance Marketing Insider, Laurie Sullivan - Friday, March 17, 2023
CHEQ research shows that more than 40% of all traffic online ...
- Google Rolls Out Core Algorithm Update
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 16, 2023
Google's March 2023 core algorithm update is now rolling out. Matt Southe ...
- Video Varoom: Brands Are Spending More On This Form Of Content
Email Insider, Ray Schultz - Monday, March 13, 2023
Video delivers the best ROI, and most firms are using it ...
- Google Ads: How Much Companies Spend
Performance Marketing Insider, Laurie Sullivan - Friday, March 10, 2023
Go Fish Digital during the past years has worked with many softwa ...
- Creative Services Professionals Are Most Concerned About AI
Data & Programmatic Insider, Laurie Sullivan - Monday, March 6, 2023
Market and audience research firm GWI found that in advertising, 22% a ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Performance Marketing Insider, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- Industry Poll Of Concrete Plans For Using AI: Meh
MediaDailyNews, Joe Mandese - Thursday, March 2, 2023
The study from Europe's DMEXCO finds just one in ten marketing executiv ...
- Fifty-Eight Percent Of Enterprise Marketers Plan To Use AI For SEO, Study Finds
Performance Marketing Insider, Laurie Sullivan - Thursday, March 2, 2023
Among enterprise marketers, some 58% plan to use AI for SEO a ...
- Bing AI Algorithm Insights On Chat From Bing Product Manager
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 28, 2023
Fabrice Canal, principal product manager for Microsoft Bing, presented in Austin, Texa ...
- Will Consumers Buy Products Based On Recommendations From ChatGPT?
Performance Marketing Insider, Laurie Sullivan - Monday, February 27, 2023
As data reveals what people think about ChatGPT, the transformation of sear ...
- DMi Partners Ups 4 Staffers To VP Roles
MAD, Fern Siegel - Tuesday, February 21, 2023
The Philadelphia-based DMi Partners reported a 26% uptick in revenue year-over-year. ...
- NP Digital Integrates ChatGPT Tech Into Products To Automatically Write, Optimize Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 15, 2023
NP Digital has integrated paid search data into its Answer The Publ ...
- Rage Clicks, Slow Page Loading Drove Increase In Web Bounce Rates, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, February 14, 2023
Email is a relatively small contributor to traffic, while direct is firs ...
- Conductor Acquires Searchmetrics, Cements Position In Europe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 7, 2023
Enterprise organic marketing firm Conductor announced Tuesday the acquisition of European-based competit ...
- LinkedIn Lets Users Customize How Articles Appear In Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
LinkedIn members can now customize SEO titles and descriptions to control h ...