- Did Nike Just Own Adidas, Again -- Before The World Cup Even Begins?
London Blog, Sean Hargrave - Tuesday, June 12, 2018
Adidas has spent millions to gain logos it doesn't want to us ...
- 'Campaign' Rates World Cup Ads, Finalists Are Nike and Visa
Around the Net In MAD London, Sean Hargrave - Monday, June 11, 2018
"Campaign" has been looking at the World Cup ads hitting our scree ...
- World Cup TV Ad Sales Could Hit $600 Million
Television News Daily, Wayne Friedman - Friday, June 8, 2018
Worldwide, the FIFA World Cup is expected to pull in $2.4 billi ...
- Amazon Scores Premier League Streaming Deal
Around the Net In MAD London, Sean Hargrave - Friday, June 8, 2018
Amazon has joined Sky and BT as a Premier League rights hold ...
- Amazon Dips A GBP90m Toe In Premier League Football
Around the Net In MAD London, Sean Hargrave - Friday, June 8, 2018
Amazon is believed to have paid around GBP90m for a three-year Premi ...
- World Cup To Boost Global Ad Spend By $2.4bn
Around the Net In MAD London, Sean Hargrave - Thursday, June 7, 2018
Figures from Zenith suggest the World Cup will boost global ad spe ...
- Countries Outside U.S. Will Reap Far More Of World Cup Ad Bonanza
MAD, Larissa Faw - Thursday, June 7, 2018
According to Zenith, the biggest increase in dollar terms will be ...
- Lufthansa Drops World Cup Ad Shot In Kiev Rather Than Moscow
Around the Net In MAD London, Sean Hargrave - Wednesday, June 6, 2018
Lufthansa has "binned" a World Cup ad it controversially filmed in t ...
- Is A Tech Giant About To Enter The Premier League?
Around the Net In MAD London, Sean Hargrave - Tuesday, June 5, 2018
Speculation is rife that the Premier League will announce that Facebook ...
- Could FIFA Corruption Take The Shine Of The World Cup?
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
"Campaign" is asking whether the corruption scandal at FIFA and the Wor ...
- Visa Still Think World Cup Will Sparkle
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
With less than two weeks to go until the World Cup kic ...
- Mastercard World Cup Campaign Backfires
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
"Campaign" is reporting on the furore surrounding a campaign by Mastercard, whi ...
- Real Madrid Dominated Social Engagement During Champions League Final
Around the Net In MAD London, Sean Hargrave - Friday, June 1, 2018
Research from 4C Insights shows that Real Madrid dominated the social bu ...
- BBC To Stream World Cup In 4K HDR
Around the Net In MAD London, Sean Hargrave - Thursday, May 31, 2018
The BBC will stream World Cup games in 4K HDR -- t ...
- BBC Embroidered Every Frame In World Cup Trailer
Around the Net In MAD London, Sean Hargrave - Monday, May 21, 2018
"The Drum" has the story on how the incredible new trailer f ...
- England's World Cup Team Read Out By Kids, Not Pundits
Around the Net In MAD London, Sean Hargrave - Thursday, May 17, 2018
In a very well-received move, the FA announced the England squad yesterd ...
- ITV Announces World Cup TV Sponsors
Around the Net In MAD London, Sean Hargrave - Wednesday, May 16, 2018
ITV has announced that Budweiser, Volkswagen and Screwfix will sponsor its Wor ...
- Quarter Of Brits Will Tune Out Once England Knocked Out Of World Cup
Around the Net In MAD London, Sean Hargrave - Monday, May 14, 2018
A survey by Oath has found that one in four Britons wi ...
- 'Bud Bot' Will Link England Fans For World Cup Games
Around the Net In MAD London, Sean Hargrave - Friday, May 11, 2018
Budweiser has announced it is to launch the "Bud Bot" through whi ...
- Russia World Cup -- Challenge Or Opportunity?
Around the Net In MAD London, Sean Hargrave - Wednesday, April 25, 2018
"Marketing Week" takes a hard look at Russia 2018 to point o ...
- Tinder Celebrates Manchester City Deal With Light Blue Blimp
Around the Net In MAD London, Sean Hargrave - Friday, April 6, 2018
Tinder is taking to the sky above Manchester this week with ...
- Facebook And WhatsApp Named Best Platforms For World Cup Outreach
Around the Net In MAD London, Sean Hargrave - Wednesday, March 28, 2018
GlobalWebIndex research suggests that Facebook and Whatsapp are the best platforms f ...
- Social Is Social, Messaging Is Personal, Right?
London Blog, Sean Hargrave - Wednesday, March 28, 2018
Researchers are suggesting WhatsApp is apt for World Cup engagement. But they' ...
- Carlsberg Ends England Football Team Sponsorship After 22 Years
Around the Net In MAD London, Sean Hargrave - Monday, February 26, 2018
After 22 years, Carlsberg will end its sponsorship of the England footba ...
- Arsenal Extends 'Record Deal' With Emirates
Around the Net In MAD London, Sean Hargrave - Tuesday, February 20, 2018
Arsenal has extended its shirt sponsorship deal with Emirates in what t ...
- Premier League Rights Sell For Slightly Less, BT and Sky Stay In Control
Around the Net In MAD London, Sean Hargrave - Wednesday, February 14, 2018
In the end there was no rights inflation for Premier League footbal ...
- Mastercard Renews Champions League Sponsorship
Around the Net In MAD London, Sean Hargrave - Friday, February 9, 2018
Mastercard has renewed its sponsorship of Uefa's Champions League from 2018 throu ...
- Premier League Rights -- Is Amazon One To Watch?
London Blog, Sean Hargrave - Friday, February 9, 2018
If you are looking for a dark horse bidder, Amazon just mig ...
- Will Amazon Push UK Premier League Rights Up To GBP6bn?
Around the Net In MAD London, Sean Hargrave - Wednesday, January 24, 2018
Research by Ampere Analysis predicts the UK Premier League rights could sho ...
- FA Seeks Influencers To Introduce The FA Cup To A New Generation
Around the Net In MAD London, Sean Hargrave - Tuesday, January 9, 2018
"Campaign" reports the FA is reaching out to a new generation ...