- Visa Renames Southgate Tube 'Gareth Southgate'
Around the Net In MAD London, Sean Hargrave - Tuesday, July 17, 2018
Visa has temporarily renamed Southgate tube station "Gareth Southgate" in a humoro ...
- Fears Children Were 'Bombarded' With World Cup Betting Ads
Around the Net In MAD London, Sean Hargrave - Monday, July 16, 2018
The Guardian reports campaigners are concerned that betting companies were the bigge ...
- World Cup Advertiser Found To Be Selling Banned Weapons In UK
Around the Net In MAD London, Sean Hargrave - Monday, July 16, 2018
Its World Cup adverts featured football stars who were not at t ...
- Latin American Soccer Teams Got Most Hits On YouTube
Performance Marketing Insider, Laurie Sullivan - Monday, July 16, 2018
Despite the win by France, teams and players in Latin America g ...
- Kia, Toyota Drivers More Likely To Be Soccer Fans
Marketing Daily, Tanya Gazdik - Friday, July 13, 2018
Cox Automotive searched across a range of data, hunting for correlations amo ...
- World Cup Expects Lower Unit Pricing, Fox Earns Higher Revenues Overall
Television News Daily, Wayne Friedman - Thursday, July 12, 2018
Fox expects to see more revenue overall for the World Cup vers ...
- Nike Guaranteed To Lift The World Cup Trophy
Around the Net In MAD London, Sean Hargrave - Thursday, July 12, 2018
"Campaign" makes the point that although Adidas is the World Cup sponso ...
- Lidl, Mars And Visa Ads Are Winning The World Cup
Around the Net In MAD London, Sean Hargrave - Thursday, July 12, 2018
Research has shown that tapping into the joyful spirit of the Wor ...
- Storytellers Win The World Cup As Emotions Triumph Over Budgets
London Blog, Sean Hargrave - Thursday, July 12, 2018
Forget Adidas vs Nike. Lidl has upstaged both by tapping into o ...
- Finding The World Cup Influencers Through A Social Search Engine
Performance Marketing Insider, Laurie Sullivan - Thursday, July 12, 2018
While Nike highlights the true colors for the two World Cup finalist ...
- England Quarter Final Victory Watched By Nearly 20m
Around the Net In MAD London, Sean Hargrave - Tuesday, July 10, 2018
England's victory against Sweden on Saturday took a massive 87.7% share ...
- World Cup Grabs $250M In TV Revenues For U.S. Networks, But Viewing Is Down
Television News Daily, Wayne Friedman - Monday, July 9, 2018
Through July 9 -- the quarter-final round -- NBCUniversal's networks have garner ...
- 'Campaign' Assesses The Impact Of World Cup Victory
Around the Net In MAD London, Sean Hargrave - Friday, July 6, 2018
If it all goes pear-shaped in tomorrow's quarter-final game for England again ...
- No U.S. Presence, But Advertisers Engage With World Cup Fans
MAD, Larissa Faw - Thursday, July 5, 2018
American advertisers are leveraging the games in unique ways. ...
- Wish Shopping App Campaign Features Soccer Stars
Marketing Daily, Tanya Gazdik - Friday, July 6, 2018
The ad shows five players at home discovering new hobbies by purchasi ...
- England World Cup Shootout Nets 24m Viewers
Around the Net In MAD London, Sean Hargrave - Thursday, July 5, 2018
It may not come as a huge surprise, but the game everyo ...
- Visa Finds Contactless Payment Catches On At FIFA World Cup
Marketing Daily, Tanya Gazdik - Friday, June 29, 2018
As the Official Payment Services Partner of FIFA, Visa has enabled contactle ...
- Summer TV Promotion Puts Heavy Focus On World Cup, Reality TV
Television News Daily, Wayne Friedman - Thursday, June 28, 2018
Fox has aired a collective 14,234 promo spots on its networks ...
- Ronalda And Messi Square Up In The Social World Cup League Table
Around the Net In MAD London, Sean Hargrave - Wednesday, June 27, 2018
Forget the sponsors -- the real World Cup battle is heating ...
- World Cup Players Dominate Social Media
Digital News Daily, Gavin O'Malley - Tuesday, June 26, 2018
Portuguese golden boy Cristiano Ronaldo and Team Mexico have managed to reta ...
- FIFA World Cup Fever Continues
Marketing Daily, Tanya Gazdik - Monday, June 25, 2018
With U.S. fans the largest group traveling from a foreign country ...
- Telemundo Launches Consumer Brand Campaign During World Cup Broadcast
TV Watch, Sara Guaglione - Thursday, June 21, 2018
The campaign revolves around the theme "Together Unstoppable." Andres Cantor, the Argenti ...
- Soccer's World Cup Is Great TV
TVBlog, Adam Buckman - Wednesday, June 20, 2018
Last Friday night while idly grazing through our TV channels, we stumbl ...
- Did NAFTA Just Save FIFA And The World Cup?
London Blog, Sean Hargrave - Monday, June 18, 2018
An organisation fighting corruption and questionable hosts finds a 2026 saviour ...
- TV Reigns, But Mobile World Cup Viewing Set To Double Since 2014
Around the Net In MAD London, Sean Hargrave - Thursday, June 14, 2018
Although nearly two in three -- 62% -- will watch World C ...
- World Cup TV Ad Sales Hit Goals At NBCU
Television News Daily, Wayne Friedman - Wednesday, June 13, 2018
NBCUniversal Hispanic Group made its revenue goal $225 million, says the compan ...
- Two In Three To Watch World Cup At Home And Think The Ads Are Rubbish
Around the Net In MAD London, Sean Hargrave - Wednesday, June 13, 2018
Research from GlobalWebIndex suggests nearly two in three fans will watch Engla ...
- World Cup Sponsorship, The Wasted Budget That Can Only Backfire
London Blog, Sean Hargrave - Wednesday, June 13, 2018
With no awareness lift, sponsors must be questioning spending GBP180m on ...
- La Liga Eavesdropped On App Users To Tackle Piracy
Around the Net In MAD London, Sean Hargrave - Tuesday, June 12, 2018
The Spanish top football league organisation, La Liga, has admitted that ...
- World Cup Activations Rounded Up In Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, June 12, 2018
The World Cup isn't just about television ads, and so Campaign h ...