- England World Cup Shootout Nets 24m Viewers
Around the Net In MAD London, Sean Hargrave - Thursday, July 5, 2018
It may not come as a huge surprise, but the game everyo ...
- Visa Finds Contactless Payment Catches On At FIFA World Cup
Marketing Daily, Tanya Gazdik - Friday, June 29, 2018
As the Official Payment Services Partner of FIFA, Visa has enabled contactle ...
- Summer TV Promotion Puts Heavy Focus On World Cup, Reality TV
Television News Daily, Wayne Friedman - Thursday, June 28, 2018
Fox has aired a collective 14,234 promo spots on its networks ...
- Ronalda And Messi Square Up In The Social World Cup League Table
Around the Net In MAD London, Sean Hargrave - Wednesday, June 27, 2018
Forget the sponsors -- the real World Cup battle is heating ...
- World Cup Players Dominate Social Media
Digital News Daily, Gavin O'Malley - Tuesday, June 26, 2018
Portuguese golden boy Cristiano Ronaldo and Team Mexico have managed to reta ...
- FIFA World Cup Fever Continues
Marketing Daily, Tanya Gazdik - Monday, June 25, 2018
With U.S. fans the largest group traveling from a foreign country ...
- Telemundo Launches Consumer Brand Campaign During World Cup Broadcast
TV Watch, Sara Guaglione - Thursday, June 21, 2018
The campaign revolves around the theme "Together Unstoppable." Andres Cantor, the Argenti ...
- Soccer's World Cup Is Great TV
TVBlog, Adam Buckman - Wednesday, June 20, 2018
Last Friday night while idly grazing through our TV channels, we stumbl ...
- Did NAFTA Just Save FIFA And The World Cup?
London Blog, Sean Hargrave - Monday, June 18, 2018
An organisation fighting corruption and questionable hosts finds a 2026 saviour ...
- TV Reigns, But Mobile World Cup Viewing Set To Double Since 2014
Around the Net In MAD London, Sean Hargrave - Thursday, June 14, 2018
Although nearly two in three -- 62% -- will watch World C ...
- World Cup TV Ad Sales Hit Goals At NBCU
Television News Daily, Wayne Friedman - Wednesday, June 13, 2018
NBCUniversal Hispanic Group made its revenue goal $225 million, says the compan ...
- Two In Three To Watch World Cup At Home And Think The Ads Are Rubbish
Around the Net In MAD London, Sean Hargrave - Wednesday, June 13, 2018
Research from GlobalWebIndex suggests nearly two in three fans will watch Engla ...
- World Cup Sponsorship, The Wasted Budget That Can Only Backfire
London Blog, Sean Hargrave - Wednesday, June 13, 2018
With no awareness lift, sponsors must be questioning spending GBP180m on ...
- La Liga Eavesdropped On App Users To Tackle Piracy
Around the Net In MAD London, Sean Hargrave - Tuesday, June 12, 2018
The Spanish top football league organisation, La Liga, has admitted that ...
- World Cup Activations Rounded Up In Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, June 12, 2018
The World Cup isn't just about television ads, and so Campaign h ...
- Did Nike Just Own Adidas, Again -- Before The World Cup Even Begins?
London Blog, Sean Hargrave - Tuesday, June 12, 2018
Adidas has spent millions to gain logos it doesn't want to us ...
- 'Campaign' Rates World Cup Ads, Finalists Are Nike and Visa
Around the Net In MAD London, Sean Hargrave - Monday, June 11, 2018
"Campaign" has been looking at the World Cup ads hitting our scree ...
- World Cup TV Ad Sales Could Hit $600 Million
Television News Daily, Wayne Friedman - Friday, June 8, 2018
Worldwide, the FIFA World Cup is expected to pull in $2.4 billi ...
- Amazon Scores Premier League Streaming Deal
Around the Net In MAD London, Sean Hargrave - Friday, June 8, 2018
Amazon has joined Sky and BT as a Premier League rights hold ...
- Amazon Dips A GBP90m Toe In Premier League Football
Around the Net In MAD London, Sean Hargrave - Friday, June 8, 2018
Amazon is believed to have paid around GBP90m for a three-year Premi ...
- World Cup To Boost Global Ad Spend By $2.4bn
Around the Net In MAD London, Sean Hargrave - Thursday, June 7, 2018
Figures from Zenith suggest the World Cup will boost global ad spe ...
- Countries Outside U.S. Will Reap Far More Of World Cup Ad Bonanza
MAD, Larissa Faw - Thursday, June 7, 2018
According to Zenith, the biggest increase in dollar terms will be ...
- Lufthansa Drops World Cup Ad Shot In Kiev Rather Than Moscow
Around the Net In MAD London, Sean Hargrave - Wednesday, June 6, 2018
Lufthansa has "binned" a World Cup ad it controversially filmed in t ...
- Is A Tech Giant About To Enter The Premier League?
Around the Net In MAD London, Sean Hargrave - Tuesday, June 5, 2018
Speculation is rife that the Premier League will announce that Facebook ...
- Could FIFA Corruption Take The Shine Of The World Cup?
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
"Campaign" is asking whether the corruption scandal at FIFA and the Wor ...
- Visa Still Think World Cup Will Sparkle
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
With less than two weeks to go until the World Cup kic ...
- Mastercard World Cup Campaign Backfires
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
"Campaign" is reporting on the furore surrounding a campaign by Mastercard, whi ...
- Real Madrid Dominated Social Engagement During Champions League Final
Around the Net In MAD London, Sean Hargrave - Friday, June 1, 2018
Research from 4C Insights shows that Real Madrid dominated the social bu ...
- BBC To Stream World Cup In 4K HDR
Around the Net In MAD London, Sean Hargrave - Thursday, May 31, 2018
The BBC will stream World Cup games in 4K HDR -- t ...
- BBC Embroidered Every Frame In World Cup Trailer
Around the Net In MAD London, Sean Hargrave - Monday, May 21, 2018
"The Drum" has the story on how the incredible new trailer f ...