- U.S. Men's Soccer Undergoes Brand Makeover
MAD, Larissa Faw - Friday, October 12, 2018
The team is trying to distance itself from its failure to quali ...
- AXA Partners With Liverpool FC
Around the Net In MAD London, Sean Hargrave - Thursday, October 4, 2018
Global insurance provider AXA has signed a long-term partnership with Liverpool F ...
- Unilever Signs LaLiga Deal
Around the Net In MAD London, Sean Hargrave - Monday, October 1, 2018
Unilever has signed a deal with LaLiga, Spain's top football league, ...
- Coca-Cola Signs Deal With The Premier League
Around the Net In MAD London, Sean Hargrave - Thursday, September 13, 2018
Coca-Cola has signed a three-and-a-half-year partnership deal with the Premier League, whi ...
- FA Signs Up Head And Shoulders
Around the Net In MAD London, Sean Hargrave - Monday, September 10, 2018
The FA has signed up Head and Shoulders as its official ha ...
- IPSO Tells 'Telegraph' To Correct Allardyce 'Corruption' Inaccuracies
Around the Net In MAD London, Sean Hargrave - Thursday, August 30, 2018
Press regulator IPSO has ruled that "The Telegraph" should retract and apologi ...
- Football Star Zlatan Closes Clothes Range
Around the Net In MAD London, Sean Hargrave - Thursday, August 23, 2018
He may be a star of the football pitch, currently playing f ...
- England Football Team Switches From Carlsberg To Bud Light
Around the Net In MAD London, Sean Hargrave - Thursday, August 16, 2018
The England football team has changed its allegiance on beer, "Campaign" report ...
- Facebook Signs LaLiga Streaming Deal For Indian Subcontinent
Around the Net In MAD London, Sean Hargrave - Tuesday, August 14, 2018
Facebook has signed a deal with LaLiga, Spain's top football league, ...
- MacDonalds Wins World Cup For Social Buzz
Around the Net In MAD London, Sean Hargrave - Friday, July 20, 2018
A Harris Interactive study of buzz surrounding the World Cup has fou ...
- Budweiser Most Discussed On Twitter During World Cup
Marketing Daily, Tanya Gazdik - Wednesday, July 18, 2018
To make Budweiser the most talked about brand of the World Cu ...
- One In Two Think Nike Was Official World Cup Sponsor
Around the Net In MAD London, Sean Hargrave - Wednesday, July 18, 2018
Research commissioned by Campaign showed that Nike really did do a numb ...
- Pepsi, GatorAde, CocaCola Tops In World Cup Effectiveness
Marketing Daily, Tanya Gazdik - Wednesday, July 18, 2018
Overall ad effectiveness, represented by the Ace Score, for this year's Wor ...
- World Cup Final Viewing Down Sharply
Television News Daily, Wayne Friedman - Tuesday, July 17, 2018
This year's World Cup Final, in which France beat Croatia, yielded t ...
- Visa Renames Southgate Tube 'Gareth Southgate'
Around the Net In MAD London, Sean Hargrave - Tuesday, July 17, 2018
Visa has temporarily renamed Southgate tube station "Gareth Southgate" in a humoro ...
- Fears Children Were 'Bombarded' With World Cup Betting Ads
Around the Net In MAD London, Sean Hargrave - Monday, July 16, 2018
The Guardian reports campaigners are concerned that betting companies were the bigge ...
- World Cup Advertiser Found To Be Selling Banned Weapons In UK
Around the Net In MAD London, Sean Hargrave - Monday, July 16, 2018
Its World Cup adverts featured football stars who were not at t ...
- Latin American Soccer Teams Got Most Hits On YouTube
Performance Marketing Insider, Laurie Sullivan - Monday, July 16, 2018
Despite the win by France, teams and players in Latin America g ...
- Kia, Toyota Drivers More Likely To Be Soccer Fans
Marketing Daily, Tanya Gazdik - Friday, July 13, 2018
Cox Automotive searched across a range of data, hunting for correlations amo ...
- World Cup Expects Lower Unit Pricing, Fox Earns Higher Revenues Overall
Television News Daily, Wayne Friedman - Thursday, July 12, 2018
Fox expects to see more revenue overall for the World Cup vers ...
- Nike Guaranteed To Lift The World Cup Trophy
Around the Net In MAD London, Sean Hargrave - Thursday, July 12, 2018
"Campaign" makes the point that although Adidas is the World Cup sponso ...
- Lidl, Mars And Visa Ads Are Winning The World Cup
Around the Net In MAD London, Sean Hargrave - Thursday, July 12, 2018
Research has shown that tapping into the joyful spirit of the Wor ...
- Storytellers Win The World Cup As Emotions Triumph Over Budgets
London Blog, Sean Hargrave - Thursday, July 12, 2018
Forget Adidas vs Nike. Lidl has upstaged both by tapping into o ...
- Finding The World Cup Influencers Through A Social Search Engine
Performance Marketing Insider, Laurie Sullivan - Thursday, July 12, 2018
While Nike highlights the true colors for the two World Cup finalist ...
- England Quarter Final Victory Watched By Nearly 20m
Around the Net In MAD London, Sean Hargrave - Tuesday, July 10, 2018
England's victory against Sweden on Saturday took a massive 87.7% share ...
- World Cup Grabs $250M In TV Revenues For U.S. Networks, But Viewing Is Down
Television News Daily, Wayne Friedman - Monday, July 9, 2018
Through July 9 -- the quarter-final round -- NBCUniversal's networks have garner ...
- 'Campaign' Assesses The Impact Of World Cup Victory
Around the Net In MAD London, Sean Hargrave - Friday, July 6, 2018
If it all goes pear-shaped in tomorrow's quarter-final game for England again ...
- No U.S. Presence, But Advertisers Engage With World Cup Fans
MAD, Larissa Faw - Thursday, July 5, 2018
American advertisers are leveraging the games in unique ways. ...
- Wish Shopping App Campaign Features Soccer Stars
Marketing Daily, Tanya Gazdik - Friday, July 6, 2018
The ad shows five players at home discovering new hobbies by purchasi ...
- England World Cup Shootout Nets 24m Viewers
Around the Net In MAD London, Sean Hargrave - Thursday, July 5, 2018
It may not come as a huge surprise, but the game everyo ...