- Mastercard Sponsors Arsenal Women FC
Around the Net In MAD London, Sean Hargrave - Wednesday, May 22, 2019
Mastercard is tapping into the popularity of women's football by announcing maj ...
- How To Market Watford FC If It Wins The FA Cup
Around the Net In MAD London, Sean Hargrave - Friday, May 17, 2019
"Marketing Week" has gone behind the scenes at Watford FC's marketing departme ...
- Boots Sponsors British And Irish Women's Football Teams
Around the Net In MAD London, Sean Hargrave - Wednesday, April 3, 2019
Boots has announced a sponsorship deal for all four British women's nation ...
- Harry's Signs Up Harry Kane For New Ad
Around the Net In MAD London, Sean Hargrave - Tuesday, February 26, 2019
"Campaign" reveals that Harry's, the men's grooming brand, has launched an ...
- Manchester City Buys Chinese Football Club
Around the Net In MAD London, Sean Hargrave - Thursday, February 21, 2019
Manchester City's owners have sought to gain traction in the Chinese footba ...
- Euro 2020 Could Kick-Start AR On 5G
Around the Net In MAD London, Sean Hargrave - Wednesday, February 20, 2019
"Mobile Marketing" reports that the first 5G experiences for European consumers wi ...
- Volkswagen Partners With U.S. Soccer
Marketing Daily, Tanya Gazdik - Monday, January 14, 2019
The automaker also will have branding on training tops for all U. ...
- Manchester United To Open Experience Centres In China
Around the Net In MAD London, Sean Hargrave - Wednesday, January 9, 2019
Manchester United is vowing to open three "experience centres" in China befo ...
- Raheem Sterling Fronts New Nike Campaign
Around the Net In MAD London, Sean Hargrave - Monday, December 17, 2018
After speaking out about racism in football, Manchester City and England footba ...
- Are Betting Firms Responsible, Or Scaling Down An Ad War?
London Blog, Sean Hargrave - Friday, December 7, 2018
The rise of mobile led to an ad arms race in bettin ...
- Visa Expands Football Presence, NASCAR Announces Esports Collaboration
Marketing Daily, Tanya Gazdik - Thursday, December 6, 2018
Visa will have an expanded presence in new women's football events acro ...
- Sky's EFL Deal Leaves Some Football Clubs Unhappy
Around the Net In MAD London, Sean Hargrave - Tuesday, November 20, 2018
Sky has agreed a five-year GBP595m deal with the English Football Leag ...
- Barclays To Extend Its Premier League Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Thursday, November 15, 2018
"Sky News" predicts that Barclays is set to announce today a GBP3 ...
- Discovery Exec Becomes First Female Premier League Chief Exec
Around the Net In MAD London, Sean Hargrave - Wednesday, November 14, 2018
The most powerful man in English football is set to be, ...
- Eleven Sports Drops Saturday Afternoon Football Games
Around the Net In MAD London, Sean Hargrave - Thursday, October 18, 2018
Eleven Sports has bowed to pressure and will no longer show Spani ...
- English Football Dodges An OTT Bullet From La Liga, But Just For Now
London Blog, Sean Hargrave - Thursday, October 18, 2018
The Saturday 3pm slot is still protected. But OTT will end ...
- U.S. Men's Soccer Undergoes Brand Makeover
MAD, Larissa Faw - Friday, October 12, 2018
The team is trying to distance itself from its failure to quali ...
- AXA Partners With Liverpool FC
Around the Net In MAD London, Sean Hargrave - Thursday, October 4, 2018
Global insurance provider AXA has signed a long-term partnership with Liverpool F ...
- Unilever Signs LaLiga Deal
Around the Net In MAD London, Sean Hargrave - Monday, October 1, 2018
Unilever has signed a deal with LaLiga, Spain's top football league, ...
- Coca-Cola Signs Deal With The Premier League
Around the Net In MAD London, Sean Hargrave - Thursday, September 13, 2018
Coca-Cola has signed a three-and-a-half-year partnership deal with the Premier League, whi ...
- FA Signs Up Head And Shoulders
Around the Net In MAD London, Sean Hargrave - Monday, September 10, 2018
The FA has signed up Head and Shoulders as its official ha ...
- IPSO Tells 'Telegraph' To Correct Allardyce 'Corruption' Inaccuracies
Around the Net In MAD London, Sean Hargrave - Thursday, August 30, 2018
Press regulator IPSO has ruled that "The Telegraph" should retract and apologi ...
- Football Star Zlatan Closes Clothes Range
Around the Net In MAD London, Sean Hargrave - Thursday, August 23, 2018
He may be a star of the football pitch, currently playing f ...
- England Football Team Switches From Carlsberg To Bud Light
Around the Net In MAD London, Sean Hargrave - Thursday, August 16, 2018
The England football team has changed its allegiance on beer, "Campaign" report ...
- Facebook Signs LaLiga Streaming Deal For Indian Subcontinent
Around the Net In MAD London, Sean Hargrave - Tuesday, August 14, 2018
Facebook has signed a deal with LaLiga, Spain's top football league, ...
- MacDonalds Wins World Cup For Social Buzz
Around the Net In MAD London, Sean Hargrave - Friday, July 20, 2018
A Harris Interactive study of buzz surrounding the World Cup has fou ...
- Budweiser Most Discussed On Twitter During World Cup
Marketing Daily, Tanya Gazdik - Wednesday, July 18, 2018
To make Budweiser the most talked about brand of the World Cu ...
- One In Two Think Nike Was Official World Cup Sponsor
Around the Net In MAD London, Sean Hargrave - Wednesday, July 18, 2018
Research commissioned by Campaign showed that Nike really did do a numb ...
- Pepsi, GatorAde, CocaCola Tops In World Cup Effectiveness
Marketing Daily, Tanya Gazdik - Wednesday, July 18, 2018
Overall ad effectiveness, represented by the Ace Score, for this year's Wor ...
- World Cup Final Viewing Down Sharply
Television News Daily, Wayne Friedman - Tuesday, July 17, 2018
This year's World Cup Final, in which France beat Croatia, yielded t ...