- Hyundai Gets Behind FIFA Women's World Cup
Marketing Daily, Tanya Gazdik - Friday, July 5, 2019
The theme of the campaign is "True Passion," which refers to fema ...
- Arsenal New Kit Launch Campaign Backfires
Around the Net In MAD London, Sean Hargrave - Wednesday, July 3, 2019
When personalisation goes wrong, it can be very embarrassing, as Arsenal c ...
- England Women's Quarter Final Victory Sets New TV Record
Around the Net In MAD London, Sean Hargrave - Monday, July 1, 2019
England Women's World Cup quarter final was always expected to break ...
- Nike Is Winning The Women's World Cup, Ad Research Shows
Around the Net In MAD London, Sean Hargrave - Monday, July 1, 2019
Nike's "Don't Change Your Dream, Change The World" television ad has be ...
- Women's World Cup Ads Fail The Branding Test
Around the Net In MAD London, Sean Hargrave - Monday, July 1, 2019
Kantar has told "Campaign" that the raft of advertisers trying to associa ...
- Women's World Cup Ads Are Too 'Woke' To Engage
London Blog, Sean Hargrave - Monday, July 1, 2019
Spots are failing because they focus on issues rather than the f ...
- Forget Stereotypes - Male Viewers Are Setting New Records For Women's Football
London Blog, Sean Hargrave - Thursday, June 27, 2019
Thought the Lionesses were being roared on by women? Think again. T ...
- 'Bleacher Report' Collaborates With Female Artists To Design Women's World Cup Apparel
Publishers Daily, Sara Guaglione - Wednesday, June 26, 2019
Female artists and singers like Billie Eilish and Kehlani have designed ...
- Lionesses Set Another Record With 6.1m Audience For Cameroon Victory
Around the Net In MAD London, Sean Hargrave - Tuesday, June 25, 2019
England's women's football team has set another record as 6.9m tuned ...
- Premier League Selects FCB Inferno For Creative
Around the Net In MAD London, Sean Hargrave - Thursday, June 13, 2019
The Premier League has appointed FCB Inferno as its creative agency, "Campaig ...
- Toyota Launches 'Toughest Field' Soccer Campaign
Marketing Daily, Tanya Gazdik - Wednesday, June 12, 2019
"Choose the Toughest Field" was inspired by how soccer is played ...
- England And Scotland's Women's World Cup Opener Sets New TV Record
Around the Net In MAD London, Sean Hargrave - Tuesday, June 11, 2019
The England vs Scotland Women's World Cup opening game on Sunday nig ...
- BT Signs GBP50m England Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, June 5, 2019
BT has signed a five-year deal, worth GBP50m, to sponsor all ...
- ESPN+ Secures Copa America Soccer Rights
Digital News Daily, Alex Weprin - Wednesday, May 29, 2019
Copa America features the 10 South American national soccer teams, with t ...
- Mastercard Sponsors Arsenal Women FC
Around the Net In MAD London, Sean Hargrave - Wednesday, May 22, 2019
Mastercard is tapping into the popularity of women's football by announcing maj ...
- How To Market Watford FC If It Wins The FA Cup
Around the Net In MAD London, Sean Hargrave - Friday, May 17, 2019
"Marketing Week" has gone behind the scenes at Watford FC's marketing departme ...
- Boots Sponsors British And Irish Women's Football Teams
Around the Net In MAD London, Sean Hargrave - Wednesday, April 3, 2019
Boots has announced a sponsorship deal for all four British women's nation ...
- Harry's Signs Up Harry Kane For New Ad
Around the Net In MAD London, Sean Hargrave - Tuesday, February 26, 2019
"Campaign" reveals that Harry's, the men's grooming brand, has launched an ...
- Manchester City Buys Chinese Football Club
Around the Net In MAD London, Sean Hargrave - Thursday, February 21, 2019
Manchester City's owners have sought to gain traction in the Chinese footba ...
- Euro 2020 Could Kick-Start AR On 5G
Around the Net In MAD London, Sean Hargrave - Wednesday, February 20, 2019
"Mobile Marketing" reports that the first 5G experiences for European consumers wi ...
- Volkswagen Partners With U.S. Soccer
Marketing Daily, Tanya Gazdik - Monday, January 14, 2019
The automaker also will have branding on training tops for all U. ...
- Manchester United To Open Experience Centres In China
Around the Net In MAD London, Sean Hargrave - Wednesday, January 9, 2019
Manchester United is vowing to open three "experience centres" in China befo ...
- Raheem Sterling Fronts New Nike Campaign
Around the Net In MAD London, Sean Hargrave - Monday, December 17, 2018
After speaking out about racism in football, Manchester City and England footba ...
- Are Betting Firms Responsible, Or Scaling Down An Ad War?
London Blog, Sean Hargrave - Friday, December 7, 2018
The rise of mobile led to an ad arms race in bettin ...
- Visa Expands Football Presence, NASCAR Announces Esports Collaboration
Marketing Daily, Tanya Gazdik - Thursday, December 6, 2018
Visa will have an expanded presence in new women's football events acro ...
- Sky's EFL Deal Leaves Some Football Clubs Unhappy
Around the Net In MAD London, Sean Hargrave - Tuesday, November 20, 2018
Sky has agreed a five-year GBP595m deal with the English Football Leag ...
- Barclays To Extend Its Premier League Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Thursday, November 15, 2018
"Sky News" predicts that Barclays is set to announce today a GBP3 ...
- Discovery Exec Becomes First Female Premier League Chief Exec
Around the Net In MAD London, Sean Hargrave - Wednesday, November 14, 2018
The most powerful man in English football is set to be, ...
- Eleven Sports Drops Saturday Afternoon Football Games
Around the Net In MAD London, Sean Hargrave - Thursday, October 18, 2018
Eleven Sports has bowed to pressure and will no longer show Spani ...
- English Football Dodges An OTT Bullet From La Liga, But Just For Now
London Blog, Sean Hargrave - Thursday, October 18, 2018
The Saturday 3pm slot is still protected. But OTT will end ...