Copa America, Michelob Ultra Offer 'Enjoyment' To Soccer Fans
- by Fern Siegel , June 20, 2024
Michelob Ultra beer
will kick off activations at all 14 U.S. host cities for CONMEBOL Copa América USA. The soccer event runs through July 14.
“Summer of Team USA” will be the biggest summer
program in Michelob Ultra’s history, continuing the brand’s commercial momentum after recently reaching its all-time-high market share earlier this year.
Ultra’s internal digital and creative department, draftLine, handles TVC creative.
The “Enjoyment” spot enhances the connection between the brand, fans and players, including U.S. Men's National Team star Christian
Pulisic, who appears in out-of-home advertising across the U.S.
“This brand is all about bringing people together through an active lifestyle, which is something I
directly relate to and know fans of the USMNT will continue to connect with,” said Pulisic, who plays for AC Milan and captains the United States national team.
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Ultra Pitchside is a platform that provides Copa América hospitality packages, tickets to matches and gear signed by soccer star Lionel Messi. Michelob Ultra is also collaborating with global sports brand and Copa América sponsor Puma on a limited-edition collection.
The CONMEBOL Copa America 2024 is played in the United States and includes 10 CONMEBOL teams and six guest teams from
Concacaf (Confederation of North, Central America and Caribbean Association Football).
