Summer TV Promotion Puts Heavy Focus On World Cup, Reality TV

Fox has been heavily promoting the 2018 FIFA World Cup this summer -- as well as two other summer reality shows -- leading all TV networks in overall TV show promotion.

For almost a month from the end of May through the end of June, Fox has aired a collective 14,234 promo spots on its networks -- more than any other broadcast or cable network, according to

These promos have an estimated media value of $35.3 million on Fox networks, with an estimated $8.9 million TV spend for media buys of those promos on other non-Fox channels.

ABC has aired 4,952 promos with a total media value estimate on ABC -- and other Disney sister networks -- of $62.1 million. Many of those promos connected to its 2018 NBA Finals. Summer drama series, “Take Two” and documentary series “The Last Defense” got big pushes here.



CBS has had some 2,720 promos so far, with a value of $39.2 million. Top promoted summer shows for the network are “TKO: Total Knock Out,” “Big Brother” and “Salvation.”

NBC has aired 5,907 TV promos, with a media value of $46.4 million -- with heavy emphasis on comedy “Marlon,” summer reality TV show “American Ninja Warrior,” drama “Shades of Blue” and reality dance show “World of Dance.”

For Fox’s 2018 FIFA World Cup, it has aired some 2,921 promo spots. Other major efforts for Fox centered around summer reality shows: “24 Hours to Hell & Back” and “The Four: Battle for Stardom,” with 2,864 spots and 2,412 spots, respectively.

Telemundo -- which is airing the Spanish-language version of the month-long 2018 FIFA World Cup event -- has aired 1,426 spots.

Other heavily promoted shows on cable networks include Food Network's "Wedding Cake Championship," with 4,869 airings; HGTV’s “Flip or Flop,” with 2,373 airings, and Nickelodeon’s “Double Dare” with 3,201 promo airings.

Top cable TV dramas include TNT’s “Claws,” 2,542; FX's “Snowfall,” 3,672; OWN’s “Love Is,” 5,837; and Paramount Network's “Yellowstone,” 2,016.

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