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World Cup Activations Rounded Up In Campaign

  • Campaign, Tuesday, June 12, 2018 7:09 AM
The World Cup isn't just about television ads, and so Campaign has a rundown on some of the exciting fan engagement campaign being rolled out in the UK -- including the "Bud Boat" from Budweiser which, as the name suggests, is a boat that fans can board to go up and down The Thames to watch a game on the big screen.

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