- Campaign, Tuesday, June 12, 2018 7:09 AM
The World Cup isn't just about television ads, and so Campaign has a rundown on some of the exciting fan engagement campaign being rolled out in the UK -- including the "Bud Boat" from Budweiser
which, as the name suggests, is a boat that fans can board to go up and down The Thames to watch a game on the big screen.
Read the whole story at Campaign »