World Cup TV Ad Sales Hit Goals At NBCU

NBCUniversal says its Spanish-language network Telemundo and cable network NBCSN have hit its collective TV advertising revenue goal for the 2018 FIFA World Cup.

Fox will be the English-language broadcast network for the big month-long event. Collective TV advertising revenue for all World Cup TV networks is expected to pull in near $600 million.

NBCUniversal notes that it will offer select World Cup games in Spanish on NBCSN, adding that one in eight viewers for the World Cup on Telemundo are projected to be non-Spanish speakers.

Four years ago, Kantar Media said, ABC/ESPN and Univision tallied $524 million from World Cup TV programming.

For the 2014 World Cup, Standard Media Index says ABC got the highest prices -- averaging $189,000 for a 30-second commercial -- while Univision took in $95,000.  

The most expensive individual commercial occurred in the final match, when Germany beat Argentina, at a cost of $1.175 million. SMI says automotive marketing as a category spent the most overall on the WorldCup -- $43.5 million -- with telecommunications at $29.9 million and non-alcoholic beverages at $25.3 million.



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