- Is the Promise of Social Media Enough? What About ROI?
Social Media Insider, Jacob Morgan - Thursday, October 29, 2009
I'm sitting at the 140 Conference in L.A. and have just finish ...
- Prepare To Be Stalqed
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 28, 2009
Meet Stalqer -- a curiously named location-based social network that TechCrunch describ ...
- Volvo Backs Star Turn With 'Twilight: New Moon'
Marketing Daily, Karl Greenberg - Tuesday, October 27, 2009
Efforts include ads, social media, interactive games on a cross-promotional Web sit ...
- Continental Customers Get The 'Star' Treatment
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2009
With international business travelers as its target audience, the ad campaign wi ...
- P&G Goes All Facebook For Crest Whitestrips
Marketing Daily, Karl Greenberg - Tuesday, October 27, 2009
The contest, which went live this week, requires people to submit ...
- Univision Joins With Flock
Online Media Daily, Gavin O'Malley - Tuesday, October 27, 2009
Flock has entered into a partnership with Univision Interactive Media to off ...
- The Search For Meaning -- And A Column Idea -- In The Social Media Universe
Social Media Insider, Catharine P. Taylor - Wednesday, October 28, 2009
Here's something you don't see very often: the Social Media Insider stari ...
- Google's Socially Awkward introduction
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, October 27, 2009
Not to be outdone by the new "social" establishment, Google just unveil ...
- Love Lost: Rocker Faces Designer In Court Battle Over Twitter Comments
Online Media Daily, Wendy Davis - Monday, October 26, 2009
A designer who alleges that she was libeled by Courtney Love ...
- Marketers Use Social Media To Contain 'Badvocates'
Around the Net In Brand Marketing, Thom Forbes - Monday, October 26, 2009
As the economic downturn has made many bloggers -- and their followe ...
- Twitter Follows Users' Lead
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 26, 2009
Twitter itself is among a growing number of companies using the micro-bloggi ...
- Quiznos Sweepstakes Drives Online, TV Synergy
Marketing Daily, Karlene Lukovitz - Friday, October 23, 2009
The point is to direct attention to the "hot" aspect of t ...
- Wise Rocks Out With Augmented Reality Campaign
Online Media Daily, Mark Walsh - Monday, October 26, 2009
Move over, Chester Cheetah -- here come the "Cheez Dudes." In ...
- Facebook Addresses Info Overload
Around the Net In Online Marketing, Gavin O'Malley - Friday, October 23, 2009
Likely in response to consumers' information overload, Facebook will now let use ...
- AOL: Big News On The Way
Around the Net In Online Marketing, Gavin O'Malley - Friday, October 23, 2009
Any CEO -- particularly in the digital space -- will tell y ...
- Pizza Hut Continues Twintern Saga
Marketing Daily, - Thursday, October 22, 2009
Pizza Hut continues to create new consumer involvement opportunities by announcing ne ...
- VW Goes All Mobile For Launch Of GTI
Marketing Daily, Karl Greenberg - Thursday, October 22, 2009
The program will be promoted on VW.com and the company's Facebook pag ...
- Levin Adds Fizz To New Firm
MediaDailyNews, - Friday, October 23, 2009
Robert Levin, the former marketing chief for three Hollywood studios, has join ...
- RT @Pew Study: More Americans Update Status On Social Sites
Online Media Daily, Laurie Sullivan - Thursday, October 22, 2009
Pew Research handed some good news to Google and Microsoft's Bing th ...
- Search Engines Move Into A Zen Moment
Online Media Daily, Laurie Sullivan - Thursday, October 22, 2009
Being "in the moment" could possibly emerge as a Zen marketing a ...
- Coke Ambassadors Taking Social Media Old School With Around The World Trip
Online Media Daily, Gavin O'Malley - Thursday, October 22, 2009
Giving new meaning to the term social media, Coca-Cola is enlisting ...
- MySpace Amps Up Music Offerings, Van Natta Says Its Dead As A Social Network
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 22, 2009
We smell possum. MySpace chief executive Owen Van Natta
tel ... - Google: Hey Guys, We've Got Twitter 'Social Search,' Too
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 22, 2009
On the heals of Microsoft announcing its Twitter and Facebook tie-ups, Google ...
- Ford Puts Pedal To Metal To Drive Buzz For Fusion
Marketing Daily, Karl Greenberg - Wednesday, October 21, 2009
The program is intended to be a fairly aggressive gambit to g ...
- New-Media Users Expect Brands To Engage
Marketing Daily, Sarah Mahoney - Wednesday, October 21, 2009
A just-released study from Cone Inc. reports that among new-media users, ...
- Lancome Launches IPhone App And Blog
Marketing Daily, Tanya Gazdik - Wednesday, October 21, 2009
The impetus for the iPhone app is Declaring Indigo, the new Autumn/Wint ...
- Horror Marketers Use Social Media To Scare Up Crowds
Online Media Daily, Laurie Sullivan - Wednesday, October 21, 2009
When it comes to marketing and advertising online to horror fans, ...
- Microsoft's Bing To Index Twitter, Facebook Feeds
Online Media Daily, Laurie Sullivan - Wednesday, October 21, 2009
Microsoft's Bing announced separate deals with Twitter and Facebook Wednesday that wi ...
- Trust Is The New Black
Online Spin, Dave Morgan - Thursday, October 22, 2009
Today, more people can have more relationships -- personal, business, casual, forma ...
- Flash-Forward
Publishing Insider, Kory Kredit - Thursday, October 22, 2009
My favorite new TV drama this fall centers around a global incide ...