- Social Media: It's Time To Drive The ROI
Marketing Daily, Jim Wehmann - Monday, August 23, 2010
Very soon, marketers will be able to report to the CMO a ...
- Traveling Out Loud
Marketing: Travel, Beth Freedman - Monday, August 23, 2010
Mainstream media and your brand marketing play a role but, increasingly, ...
- Who Cares If The Web Is Dead? MediaPost Appy Awards To Honor Best Apps Across All Devices, Platforms
Online Media Daily, OMMA Editors - Monday, August 23, 2010
Amid the current debate about the death of Web lay a perha ...
- Pepsi Bottlers Add Digital To Media Mix
Online Media Daily, Mark Walsh - Saturday, August 21, 2010
PepsiCo has gained widespread attention for its social media initiatives, including i ...
- YouTube Still Outruns Yahoo! And Facebook For Video Viewers
Research Brief, Jack Loechner - Monday, August 23, 2010
According to July data from comScore, 178 million U.S. Internet users watch ...
- What Will Vicarious Facebook Check-Ins Get Advertisers?
SearchBlog, Laurie Sullivan - Monday, August 23, 2010
RealNetworks VP Bill Hanks checked in to the Mercer Island Country Cl ...
- Social Media Fraud on the Rise, Canadian Gov Warns
The Social Graf, Erik Sass - Monday, August 23, 2010
Last week I wrote about the results of a survey showing th ...
- Zuck And Jobs Sittin' In A Tree...
Around the Net In Online Marketing, Gavin O'Malley - Friday, August 20, 2010
Are Apple and Facebook destined to be BFFs? So suggests
T ... - Social Media Is About Content, Not Platforms
Engage:Millennials, Morgan Stewart - Friday, August 20, 2010
Among Gen Y consumers, we identified two groups with that use Facebo ...
- Cargill's BiOH Polyols Goes Social For Foam
Marketing Daily, Karl Greenberg - Thursday, August 19, 2010
"The truth is, BiOH wants to protect its market share. We wa ...
- AT&T Business Directory Relaunches With Search And Social Focus
Online Media Daily, Laurie Sullivan - Thursday, August 19, 2010
AT&T's business directory reentered the online market Thursday with the launch ...
- Half Of Social Media Campaigns Fail To Achieve Goals
The Social Graf, Erik Sass - Friday, August 20, 2010
There's no question social media advertising is blowing up (in a go ...
- Facebook's 'Places' Takes Marketing To Next Level
Around the Net In Brand Marketing, Nina Lentini - Thursday, August 19, 2010
In announcing its new check-in service, Places, on Wednesday, Mark Zuckerberg stopp ...
- Opportunity For Small Business And Early Privacy Concerns Mark Facebook Places Announcement
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 19, 2010
As expected, Facebook on Wednesday introduced Places -- its answer to location-bas ...
- What Fuels Foursquare? Ask The "Mayor"
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 19, 2010
Putting aside (at least, directly) the vast economic opportunities associated with Foursquar ...
- OfficeMax Joins With Payless For Back-To-School
Marketing Daily, Tanya Gazdik - Wednesday, August 18, 2010
National TV spots including "Good-bye" by Chicago ad agency The Escape P ...
- Subway Plus Sony Equals 'Fiery Frenzy'
Marketing Daily, Karl Greenberg - Wednesday, August 18, 2010
The program gives patrons of both Subway and PlayStation a chance ...
- Hallmark Launches Major 'Martha' Marketing Push
Marketing Daily, Fern Siegel - Thursday, August 19, 2010
Scoring Martha Stewart is a big deal for Hallmark Channel. So bi ...
- Facebook Going 'Places' With Check-In Offering
Online Media Daily, Laurie Sullivan - Thursday, August 19, 2010
Facebook launched a feature Wednesday evening allowing members to share real-life locatio ...
- Despite Changes, Buzz Still Violates Privacy Say Gmail Users Suing Google
Online Media Daily, Wendy Davis - Wednesday, August 18, 2010
Web users suing Google about its new Buzz platform argue in n ...
- Geo-Location Finally Checks In With Facebook, The Biggest Focus Group Ever
Social Media Insider, Catharine P. Taylor - Thursday, August 19, 2010
I interrupt the usual stream of tweets, status updates and check-ins ...
- Facebook and Foursquare: Pioneering Non-Cooperative Partnership
The Social Graf, Erik Sass - Thursday, August 19, 2010
Facebook's unveiling of its new location-based service, "Places," on Wednesday evening w ...
- Zipcar Launches Social Media Campaign
Marketing Daily, - Tuesday, August 17, 2010
The effort is to get people to give up their wheels f ...
- The Ground Zero Mosque Twitter Flame Wars
Online Media Daily, Kelly Samardak - Tuesday, August 17, 2010
As the the debate over the Ground Zero mosque rages, is 1 ...
- NJ Police Create Facebook Perp Walk
The Social Graf, Erik Sass - Wednesday, August 18, 2010
Here's another one for the "bound to happen eventually" file: It see ...
- Report: Yahoo Courting CafeMom For $100 Mil
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, August 17, 2010
Yahoo is hoping to buy mom-centric social network CafeMom for roughly $1 ...
- Evaluate Your Map To Becoming A Social Enterprise
Marketing Daily, Mike Spataro - Tuesday, August 17, 2010
The company that's maturing socially and gleaning actionable business intelligence will ...
- General Mills Launches Integrated Effort For Pillsbury
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"We approached Melissa Joan Hart for several reasons," a spokesperson tells Marketi ...
- Lessons From The Top Brands On Facebook
Online Media Daily, Gavin O'Malley - Monday, August 16, 2010
As Facebook's star continues to rise, marketers are eager to include themselv ...
- Marin Delivers On Facebook Keyword Targeting Tool
Online Media Daily, Laurie Sullivan - Tuesday, August 17, 2010
Marin Software on Tuesday will make available a Facebook application that le ...