• BoomTown, Tuesday, August 17, 2010 3:38 PM

Yahoo is hoping to buy mom-centric social network CafeMom for roughly $100 million, sources tell BoomTown. The move would be "aimed at turbocharging its often meandering strategy in the important women's space," BoomTown writes. Yahoo and CafeMom have reportedly been engaged in discussions for weeks.

CafeMom, sources say, has so far held out for a higher price of closer to $200 million or more. Meanwhile, other companies, including Disney, have reported expressed interest in the New York-based social net. Owned by CMI Marketing, CafeMom made its initial debut as ClubMom back in the Web 1.0 days. CMI, which was founded by Andrew Shue and Michael Sanchez, raised about $17 million in 2008 from Highland Capital Partners and Draper Fisher Jurvetson. The company claims it has 6.7 million unique on its main site, and 18.7 million more on its network of affiliated sites, with 100 million page views. Sources say the company takes annual yearly revenue of about $25 to $30 million.

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