- Cross-Media Case Study: Bottom's Up
OMMA Magazine, Joan Voight - Monday, March 1, 2010
It's a chilly afternoon in January in the middle of the gra ...
- Logging In: Quid Pro Grow
OMMA Magazine, Andrew Ettinger - Thursday, July 15, 2010
The Latin phrase quid pro quo means "something for something." Literally speakin ...
- Logging In: Feed the Fish Mayonnaise
OMMA Magazine, Bill Lawrence - Monday, March 1, 2010
By now, we are nearly through the first quarter of 2010, a ...
- Social: The Social Web vs. the Anonymous Web
OMMA Magazine, Erik Sass - Wednesday, December 29, 2010
As Facebook and Google attempt to muscle into each other's turf, ...
- Social Media Study: Tour De Force
OMMA Magazine, Joan Voight - Wednesday, December 29, 2010
Mayer Hawthorne might seem like a sweet-faced young crooner weaned on t ...
- Social Media: Malcolm in the Middle
OMMA Magazine, Erik Sass - Tuesday, November 9, 2010
Malcolm Gladwell, that delightfully frizzy public intellectual, recently argued in The N ...
- Industry Watch: Online, It's Always Showtime
OMMA Magazine, Susan Kuchinskas - Friday, May 14, 2010
There's no dearth of primetime TV shows about families. For the laun ...
- Industry Watch: Cuff Links
OMMA Magazine, Joan Voight - Monday, March 1, 2010
Is there anyone who grew up in America who thinks that bl ...
- Searching in Groups in 2011
OMMA Magazine, Laurie Sullivan - Wednesday, December 29, 2010
Consumers responding to an NPD Group survey of holiday spending suggest th ...
- Market Focus: Greenwashing Cycle
OMMA Magazine, Tanya Gazdik - Friday, May 14, 2010
Spring cleaners have more products to choose from than ever before, includi ...
- Agency of the Year 2009: Best Social Media: Crispin Porter + Bogusky
OMMA Magazine, John Capone - Tuesday, January 5, 2010
Social to the bone: Many agencies are fond of saying they a ...
- Behind the Numbers: Rent to Buy (Audiences)
OMMA Magazine, kyle , Daisy Whitney - Monday, March 1, 2010
Marketers shelled out more than $1.2 billion on social networking advertising la ...
- Q&A: Vetting Facebook's Social Inbox
OMMA Magazine, Mark Walsh - Wednesday, December 29, 2010
When Facebook in November confirmed widespread speculation by announcing a new ema ...
- Social Focus: Hack Till You Drop
OMMA Magazine, Laurie Sullivan - Friday, October 1, 2010
Soleio Cuervo knows a little something about online video. And maybe ...
- Is Facebook Bad for Business?
OMMA Magazine, Mike Bloxham - Thursday, June 24, 2010
For a business that is all about building community and that h ...
- Stay #Class-Y
OMMA Magazine, Craig Platt - Wednesday, April 7, 2010
It all began with snow still on the ground, in a sma ...
- Picking Up the Social Pieces
OMMA Magazine, Tanya Gazdik - Monday, March 1, 2010
Think you know what integrated marketing is? Think again. While 2009 w ...
- Flip The Funnel
OMMA Magazine, - Monday, March 1, 2010
BOOK EXCERPT: It's time to set our sights on the very foundati ...
- When Nothing Matters More than the News
OMMA Magazine, Erik Sass - Wednesday, April 7, 2010
The newspaper business has enough problems, coming out (maybe) from a five-ye ...
- Coming Back Around Again
OMMA Magazine, Douglas Quenqua - Friday, May 14, 2010
For all the attention Chatroulette has garnered in the media lately, clo ...
- Box Office Byte
OMMA Magazine, Daniel Frankel - Monday, March 1, 2010
For Hollywood studios, the advent of social networking is a lot li ...
- Creative Roundtable: Trench Warfare
OMMA Magazine, Christine Champagne - Tuesday, January 5, 2010
In a move that can be likened to man's first step ...
- Sharing Is (Health) Caring
OMMA Magazine, Joan Voight - Friday, May 14, 2010
Dr. Mehmet Oz and Oprah Winfrey are itching to get into t ...
- Q+A: Blake Chandlee, Facebook's Director of Sales, Europe, Middle East, Asia
OMMA Magazine, Joe Kutchera - Tuesday, January 5, 2010
When Facebook's director of sales in Europe, the Middle East and Asi ...