- Sony Punctuates A Unified Global Brand Message
Marketing Daily, Aaron Baar - Thursday, January 7, 2010
The make.believe theme will roll out primarily online through a variety ...
- (Creative) Power To The People
Online Media Daily, Kevin McKeon - Friday, January 8, 2010
These days, the talk in advertising is all about the new ...
- Social Media Week 2010: Agenda TBA
Online Media Daily, Mark Walsh - Thursday, January 7, 2010
The second annual Social Media Week will kick off Feb. 1 acro ...
- gWallet Launches Video-Powered Social Offers
Online Media Daily, Mark Walsh - Wednesday, January 6, 2010
Online offers company gWallet last month introduced video ads on behalf ...
- Social Aggregator Cliqset Relaunches, More Bad News For Friendfeed
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, January 6, 2010
Cliqset -- an online identity platform similar to Facebook's FriendFeed, which le ...
- Scottrade Shifts Ad Strategy Toward TV
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
Scottrade is broadening its media mix beyond the financial and news med ...
- Melting Pot, Skyy Vodka Tie In With Movie
Marketing Daily, Karlene Lukovitz - Tuesday, January 5, 2010
Given The Melting Pot's popularity as a Valentine's Day destination, the mov ...
- The Top 100 Social Media Brands -- Or, Sex Doesn't Just Sell, It Socializes
Social Media Insider, Catharine P. Taylor - Wednesday, January 6, 2010
As usual, I've been spending way too much quality time mulling ov ...
- Taco Bell's 'Drive-Thru Diet' Campaign Takes A Thrashing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
Taco Bell is mimicking Subway with its "Drive-Thru Diet" ad campaign featuri ...
- Socially, Domestics Moved Down, Imports Up
Marketing Daily, Karl Greenberg - Monday, January 4, 2010
"One of the things you will see [in 2010] is a l ...
- iPhone Again Top Social Brand In 2009
Online Media Daily, Mark Walsh - Monday, January 4, 2010
For the second straight year, the iPhone topped a ranking of soci ...
- Can Social Media Tiger Woods Your Brand?
Online Spin, Joe Marchese - Tuesday, January 5, 2010
The list goes on, and will grow as people get more a ...
- In Search Of Your Booker Moment
Social Media Insider, David Berkowitz - Tuesday, January 5, 2010
Have you shoveled any of your consumers' driveways lately? Just about everyo ...
- Marketers: Get Ready To Innovate With Core Brand Values
Around the Net In Brand Marketing, Thom Forbes - Monday, January 4, 2010
Allen Adamson, managing director of the New York office of Landor Associate ...
- List of Lists To End All Lists
Around the Net In Online Marketing, John Capone - Monday, January 4, 2010
On days when there are no big stories, such as when t ...
- First Acquisition Of The New Year
Around the Net In Online Marketing, John Capone - Monday, January 4, 2010
Seesmic, an applications developer, announced that it was acquiring social status updat ...
- Facebook Blocks Suicide Machine
Around the Net In Online Marketing, John Capone - Monday, January 4, 2010
Facebook has pulled the plug on the Web 2.0 Suicide Machine, banni ...
- An Internet With No Walls
Media Magazine, Celia Farber - Tuesday, September 7, 2010
Off I went, with my butterfly net and Anglican morals, into t ...
- Nation Building in Digital Worlds
Media Magazine, Brad King - Tuesday, May 11, 2010
When Britannia opened for business in July 1997, 100,000 people swarmed t ...
- Anachronistic Front: The Future Perfect
Media Magazine, John Capone - Wednesday, January 6, 2010
"My global concept is called Rétrofuturs: Mix the past, the present, t ...
- Ed:Blog: Going From <3 to H8
OMMA Magazine, OMMA Editors - Thursday, July 15, 2010
The T-shirt emblazoned with the hashtag #ny<3lebron given to us by T ...
- Ed:Blog: From Social Media Backlash To Mobile-Addicted Cabbies
OMMA Magazine, OMMA Editors - Monday, March 1, 2010
Is social media backlash a made-up media trend? ... "A famous pers ...
- Ed:Blog: Interns of the Year?
OMMA Magazine, OMMA Magazine Writers - Tuesday, January 5, 2010
The day we announced the honorees of OMMA magazine's 2009 Agency ...
- Shattering the Two-Way Mirror
OMMA Magazine, Douglas Quenqua - Wednesday, December 29, 2010
Why start a conversation about your brand when you can eavesdrop ...
- Seed Money
OMMA Magazine, Douglas Quenqua - Monday, March 1, 2010
The social media economy is booming, turning virtual currency into real coi ...
- Cross-Media Case Study: Dangerous Curves Ahead
OMMA Magazine, Joan Voight - Wednesday, December 29, 2010
Levi's backed into some body-image issues in its latest "fit" campaign. ...
- Bringing It All Back Home
OMMA Magazine, Douglas Quenqua - Thursday, July 15, 2010
You've seen the studies and heard the hype: Network TV is ...
- Cross-Media Case Study: God, Family, Football, and Facebook
OMMA Magazine, Joan Voight - Friday, May 14, 2010
University of Florida's former star quarterback Tim Tebow and his evangelical missiona ...
- Cross-Media Case Study: Depth Charge
OMMA Magazine, Joan Voight - Wednesday, December 29, 2010
With the help of Firstborn, the "first thorough archeological" exploration of t ...
- Cross-Media Case Study: Block-by-Block
OMMA Magazine, Joan Voight - Friday, May 14, 2010
In a tech-crazed, gizmo-loaded world, it's not particularly easy to peddle plast ...