The volume of online posts in social media about Taco Bell increased 44% after
it launched the diet but the tone has become more negative and its Zeta Buzz rating has dropping six points (although comments remain 67% positive overall).
"It seems like [the
campaign is] backfiring in a big way," says Al DiGuido, Zeta Interactive CEO. "It seems like this execution has people really confused and now folks are lobbying in their own way to have it stopped."
A Taco Bell spokesman says that Dougherty wrote Taco Bell a letter about her weight loss and would like her story to inspire others. "It's our hope that people who are looking to eat fewer calories and fat will hear about our new menu and Fresco-style foods and learn how they can fit them into their lifestyles," says Rob Poetsch.
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