- Brands Look To Social Media For Olympics Lift
Around the Net In OMD Europe, Nina Lentini - Friday, April 20, 2012
Big consumer brands are thinking of this year's Summer Games as ...
- Women Organize Push For Childhood Vaccinations
Engage:Moms, Holly Pavlika - Friday, April 20, 2012
April 21-28 is World Immunization Week, and it marks the official laun ...
- Pepsi Next Takes Over BuzzFeed
Marketing Daily, Karlene Lukovitz - Thursday, April 19, 2012
Pepsi Next took over BuzzFeed.com April 19 to promote its "Try ...
- The Yin And Yang Of Facebook Ads
Social Media Insider, Catharine P. Taylor - Friday, April 20, 2012
So, today I'm trying to figure out Facebook. Not about whether ...
- Can Kony 2012 Maintain Momentum?
The Social Graf, Erik Sass - Friday, April 20, 2012
Invisible Children's "Kony 2012" video was an unprecedented viral success, having achiev ...
- Spotify Teams With Coke, Launches Branded Apps
Online Media Daily, Mark Walsh - Wednesday, April 18, 2012
Spotify announced a broad new partnership Wednesday with Coca-Cola and launched ...
- Andreessen's Market Focus Pays Off For Instagram
Online Spin, Kaila Colbin - Friday, April 20, 2012
The importance of being market-ready was first driven home to me ba ...
- Social Media Gains On Dating Sites In Romance Dept.
Around the Net In OMD Europe, Jason , Nina Lentini - Wednesday, April 18, 2012
A survey of 1,899 people by myvouchercodes.co.uk finds that Twitter, Facebook a ...
- Chevy Touts Volt With Klout
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2012
In this third partnership with Klout, Chevrolet is targeting six markets nationwid ...
- Mitsubishi Hires A Temp So You Can Drive
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2012
The temps who will perform the duties for the three people Mitzubis ...
- Smoothie King: Write Us A Jingle
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2012
The campaign, from Smoothie King agency Saeger Media Group, includes Facebook ad ...
- IOC Launches Site for Olympic Athletes, Fans
The Social Graf, Erik Sass - Wednesday, April 18, 2012
The 2012 summer Olympics in London will be the first fully "socia ...
- Riunite Cultivates Wine Fans At NASCAR
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2012
While NASCAR fans are a hugely fertile and loyal marketing target f ...
- Romney Fights For Message Control, Obama Outpaces GOP In Digital Reach
Online Media Daily, Laurie Sullivan - Tuesday, April 17, 2012
Search and social have become marketing tools to influence and inform Americ ...
- Entering the Era Of Social Ennui
Social Media Insider, David Berkowitz - Tuesday, April 17, 2012
As social media's popularity continues to reach new heights, with boys ...
- Health Care Orgs Lag in Social Media
The Social Graf, Erik Sass - Tuesday, April 17, 2012
Health care organizations, including hospitals, health insurers and pharmaceutical companies, lag f ...
- 'Daily Show' App Headlines Highlights
MediaDailyNews, David Goetzl - Friday, April 13, 2012
As "Indecision 2012" ramps up, Comedy Central has launched a digital truncat ...
- Maximize Luxury Advertising In The Social Sphere
Online Media Daily, Skip Brand - Monday, April 16, 2012
It's important for brands that want to reach the affluent audience ...
- BrightEdge Secures 'Share Of Voice' Patent
Online Media Daily, Laurie Sullivan - Friday, April 13, 2012
The United States Patent and Trademark Office issued BrightEdge Technologies, an enterpri ...
- The Lessons Of Instragram: Design, Category And Relationships Matter
Online Spin, Matt Straz - Monday, April 16, 2012
Last week fellow Online Spinner Dave Morgan wrote a great column abo ...
- Why I've Resisted Pinterest
Performance Marketing Insider, Ryan DeShazer - Monday, April 16, 2012
By now you've likely heard of this social networking website called Pinteres ...
- Social Media Mavens
Research Brief, Jack Loechner - Monday, April 16, 2012
According to a new study by Netpop, social networkers, a giant swa ...
- TV Can Drive Social Media Activity, Accenture Finds
The Social Graf, Erik Sass - Monday, April 16, 2012
Symbols and messages associated with social media are proliferating on TV, a ...
- Facebook Realigns For Email
Around the Net In Online Marketing, Gavin O'Malley - Friday, April 13, 2012
Largely seen as an effort to promote its email service, Facebook ...
- Groupon Replaces Int'l Head
Around the Net In Online Marketing, Gavin O'Malley - Friday, April 13, 2012
As part of a broader shakeup, Groupon is bringing in a n ...
- Put A Pin In Your Email Program: Tactics For Integrating Pinterest
Email Insider, Kara Trivunovic - Friday, April 13, 2012
The ability to leverage the email channel to build and grow ...
- Dr Pepper Ties In With 'Marvel's The Avengers'
Marketing Daily, Karlene Lukovitz - Thursday, April 12, 2012
Dr Pepper has partnered with Marvel Entertainment for a multiplatform campaign center ...
- The Global, Socially Conscious Consumer
Research Brief, Jack Loechner - Friday, April 13, 2012
New findings from a Nielsen survey of more than 28,000 online responden ...
- Hispanics Use Social Media More - But Share Less
The Social Graf, Erik Sass - Friday, April 13, 2012
The alleged "digital divide" notwithstanding, U.S. Hispanics are enthusiastic users of soci ...
- UK Trails Latin America In Reader Engagement
Around the Net In OMD Europe, Nina Lentini - Thursday, April 12, 2012
A study of social media habits in 10 countries by Kantar Med ...