- Baidu Seen Integrating Social Signals
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 30, 2012
Social signals and content continue to creep into Baidu search results, accordi ...
- Facebook Flirts With IPO
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 30, 2012
Will Wednesday become the day that Facebook files for an initial publ ...
- Ball Park: Men 'Easier Fed Than Understood'
Marketing Daily, Karlene Lukovitz - Friday, January 27, 2012
The campaign spans TV, print, digital, social media, in-store activations and publ ...
- Glee's Lea Michele Stars In Candie's Ads
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2012
Glee actress and singer Lea Michele will appear in Candie's, "Only ...
- John Hancock Continues Boston Marathon Support
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2012
John Hancock Financial has been running a marketing marathon of its ow ...
- OMD's Gunn Orchestrates Levi's Global Digital Shift
MediaDailyNews, Steve McClellan - Friday, January 27, 2012
At a time when the client is shifting its consumer-marketing strategy fr ...
- Is Facebook Worth as Much as McDonald's?
The Social Graf, Erik Sass - Monday, January 30, 2012
There are many remarkable facts surrounding Facebook's upcoming initial public offering, whi ...
- Digging Into Google+ Opportunities
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 27, 2012
Ruben Sanchez explains the opportunity marketers gained after Google connected Google+ busine ...
- Coke Integrates Live-Stream, Social For Bowl
Marketing Daily, Karlene Lukovitz - Thursday, January 26, 2012
The big news is that the bears will be reacting to t ...
- Millennials Trust People, Not Brands, When Buying
Online Media Daily, Laurie Sullivan - Thursday, January 26, 2012
Marketers that are trying to connect with Millennials ages 18 to ...
- Facebook Brings Spam Case Against Alleged 'Clickjackers'
PolicyBlog, Wendy Davis - Friday, January 27, 2012
Facebook and Washington Attorney General Rob McKenna filed separate lawsuits this we ...
- AmEx Helps Small Biz Use Social Media
The Social Graf, Erik Sass - Friday, January 27, 2012
While social media's potential benefits for small businesses are clear, it's equal ...
- Buzz Goes Au Naturel: Nielsen Strips Out Jargon, Adds Hyper-Local Metrics
Online Media Daily, Joe Mandese - Thursday, January 26, 2012
NM Incite, a collaboration of Nielsen and McKinsey, this morning will unve ...
- Facebook Oversharing Clogs The Feed
Social Media Insider, Catharine P. Taylor - Thursday, January 26, 2012
It's the morning after the Social Media Insider Summit, and I fi ...
- The FBI Wants In On Social Media Monitoring
The Social Graf, Erik Sass - Thursday, January 26, 2012
The country's premiere law enforcement organization is looking to develop an ear ...
- Papa John's Bets On Super Bowl Coin-toss Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 24, 2012
This year, Papa John's is giving its fans much better odds ...
- BzzAgent's Boast: Social Marketing's ROI is $1.50
Marketing Daily, Sarah Mahoney - Tuesday, January 24, 2012
As marketers continue to grapple with the best way to determine h ...
- 'Idol' Reigns In TV, Social Media Ratings
MediaDailyNews, Wayne Friedman - Tuesday, January 24, 2012
For those believing social media activity and traditional TV ratings can wo ...
- Brand Graph Meets Interest Graph: 33Across Acquires Tynt, Becomes 'Bigger' Than Facebook
Online Media Daily, Joe Mandese - Wednesday, January 25, 2012
33Across, a social data analytics company that has cultivated a humongous databa ...
- Beyond The Ordinary (A.K.A. Facebook And Twitter)
Online Media Daily, Joe Mandese - Tuesday, January 24, 2012
That's right -- despite their relatively short lives (in analogue years, anyway ...
- Millennials Remain Difficult To Reach
Online Media Daily, Laurie Sullivan - Tuesday, January 24, 2012
Digital ads will become more creative in 2012 to motivate a generati ...
- Brand Graph Meet Interest Graph: 33Across Acquires Tynt
Show Daily, Joe Mandese - Wednesday, January 25, 2012
33Across, the biggest player in cultivating the so-called "brand graph" for soci ...
- Super Bowl Gets Social Media Command Center
The Social Graf, Erik Sass - Wednesday, January 25, 2012
Big sporting events are natural generators of social media energy, but they' ...
- CMOs Sweating Their Tech Savvy
Marketing Daily, Sarah Mahoney - Monday, January 23, 2012
CMOs believe they are evolving effectively as digital disciplines mature, according ...
- Chevy Super Bowl: Social And Global
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Chevrolet's humorous ad featuring a yellow Camaro is part of a ra ...
- Answering The Social Media Call For Customer Service
MarketingTools: CRM, Andrew Kokes - Tuesday, January 24, 2012
Businesses without a customer service social media strategy put reputation and custom ...
- Agency Execs Launch Social TV Platform, Say 'TV Dinner' Will Give Some Byte To Viewing
MediaDailyNews, Joe Mandese - Tuesday, January 24, 2012
With the goal of transforming the way people watch, interact with, a ...
- Study: Consumers View Social Marketing As Invasive
Online Media Daily, Mark Walsh - Monday, January 23, 2012
Marketers often tout social media as a channel that allows them ...
- Anthem Blue Cross Uses Consumers In Live Streaming Video Ads
Online Media Daily, Laurie Sullivan - Monday, January 23, 2012
Social takes on a new meaning when it comes to display a ...
- Search Engine Query Results That Serve Up Direct Links To Social Display Ads
SearchBlog, Laurie Sullivan - Tuesday, January 24, 2012
A conversation Monday with Mike Barbeau, SVP of sales North America ...