- Hootsuite Buying AdEspresso
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, February 7, 2017
Hootsuite is buying AdEspresso -- a company that, as TechCrunch describes, “h ...
- Super Bowl 51 Ads Used Fewer Hashtags
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, February 7, 2017
Nearly 1-in-3 (30%) of Super Bowl ads featured hashtags, this year, accordi ...
- YouTube Rethinks Live Video Monetization
MoBlog, Gavin O'Malley - Tuesday, February 7, 2017
Fighting back against Facebook's live video efforts, YouTube is expanding its live-streami ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, February 7, 2017
Netflix's "Stranger Things 2 Super Bowl Ad" YouTube spot garnered 9.5M vie ...
- 'TheWrap' Adds First Amendment Reporter
The Daily Blog, Erik Sass - Tuesday, February 7, 2017
The hire is in response to the alleged threats to free spee ...
- Ireland Creates Anti-Bullying Watchdog
The Social Graf, Erik Sass - Tuesday, February 7, 2017
Ireland has created a new regulatory watchdog with the mission of polici ...
- Google, Facebook Fighting 'Fake News' In France
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, February 6, 2017
In the run-up to the French presidential election, Google and Facebook a ...
- Super Ad Bowl LI: Tweets, Fails And Getting Real
MediaDailyNews, Joe Mandese - Monday, February 6, 2017
Super Bowl LI was the most "real-time" yet, both on and o ...
- Don't Expect Fireworks From Twitter This Week
MoBlog, Gavin O'Malley - Monday, February 6, 2017
What are analysts expecting from Twitter when it reports fourth-quarter earnings ...
- Real-Time Super Bowl, Real-Time Fun
RTBlog, Tobi Elkin - Monday, February 6, 2017
So what if Super Bowl LI didn't really get started until t ...
- Anheuser Busch Wins Super Bowl Ad Contest
The Social Graf, Erik Sass - Monday, February 6, 2017
Using YouTube views as a rough index of popularity, Anheuser Busch's "Bo ...
- Tums Prepares For Big Game Heartburn
Marketing Daily, Aaron Baar - Thursday, February 2, 2017
On Sunday, the brand will launch its first-ever "Quartertime show" on i ...
- Snap Expects IPO This Month, Profits Elude Company
Mobile Marketing Daily, Gavin O'Malley - Thursday, February 2, 2017
Trying to whet investors' appetites, Snap said Thursday in its filing: "O ...
- Is Snap Thinking Beyond Ads?
MoBlog, Gavin O'Malley - Friday, February 3, 2017
So why is Snap, Inc. calling itself a "camera company"? Maybe becau ...
- Real-Time Ads Can Be Real-Time Game Changers
Real-Time Daily, Tobi Elkin - Friday, February 3, 2017
Marketers and industry observers will be watching closely for the lessons th ...
- Facebook Benefiting From Mobile, Political Rhetoric In Feeds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2017
While Facebook's mobile strategy represented 84% of its $8.81 billion in reven ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, February 3, 2017
The "Undercover: Great Answer - GEICO" YouTube commercial pushed Geico Insurance ...
- TV Dominates Twitter Trending Topics In Prime Time
Television News Daily, Wayne Friedman - Thursday, February 2, 2017
TV programs, on ad-supported networks, accounted for 64% to 88% of prime-ti ...
- Detroit Gangs Make Hit Lists On Instagram
The Social Graf, Erik Sass - Friday, February 3, 2017
Public prosecutors in Detroit have revealed that drug-dealing gangs in the ci ...
- Live! Instant Analysis Of Super Bowl Ad Winners/Losers
VidBlog, P.J. Bednarski - Friday, February 3, 2017
Brand strategy and research company BrainJuicer will be tabulating scientifically analyzed "liv ...
- IPG Mediabrands Launches Global Social Media Shop
Around the Net In MAD London, Sean Hargrave - Thursday, February 2, 2017
The shop will open offices in the UK, the US, Canada, Australi ...
- The New York Times Joins Snapchat Discover
Around the Net In Media, Gavin O'Malley - Thursday, February 2, 2017
The New York Times is joining Snapchat’s Discover service. “From Monday throu ...
- Snap Wil Work With IPG On Startup Investment Program
Around the Net in Real-Time, Tobi Elkin - Thursday, February 2, 2017
Snap Inc. is looking to land deals with agency holding companies ...
- Facebook Uses AI To Improve Image Search
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, February 2, 2017
Facebook’s Lumos computer vision platform is now powering image content search for a ...
- Salesforce Launches Super Bowl Tracker
Email Marketing Daily, Jess Nelson - Wednesday, February 1, 2017
Salesforce Marketing Cloud launched its annual Big Game Social Tracker Wednesday ahe ...
- IPG Mediabrands Unveils New Global Social/Content Agency
MAD, Steve McClellan - Thursday, February 2, 2017
The new agency, dubbed Mediabrands Society, will provide social media and digit ...
- Snap, R/GA Searching For Next Killer App
MoBlog, Gavin O'Malley - Thursday, February 2, 2017
Strengthening its ties with Madison Avenue -- and possibly the next kill ...
- Pinterest Adds Search Ads With Keywords For Shopping Campaigns, Partners With Kenshoo
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 1, 2017
Some 97% of search terms on Pinterest are unbranded, 42% say th ...
- Why Search Still Confuses Small Business Owners
SearchBlog, Laurie Sullivan - Thursday, February 2, 2017
Some 45% of business owners say they will spend the majority ...
- Facebook Revenues Up, Q4 Hits $8 Billion
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, February 1, 2017
In the fourth quarter, mobile ad revenue represented approximately 84% of tot ...