Hootsuite is buying AdEspresso -- a company that, as TechCrunch describes, “has built a set of tools to create, A-B test, and post ads on Facebook and Instagram.” The acquisition is
expected to exist in a relaunched version of Hootsuite Ads. As TC notes, “This is part of a much bigger … trend: content these days is appearing on social networks both organically,
but also in the form of promoted, paid ads in order to get more visibility.”
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