- Brands Line Up For The Countdown To 2009
Marketing Daily, - Tuesday, December 30, 2008
Ciroc vodka's street teams will give $15 debit cards good for c ...
- Crown Royal Preps First TV Ads In Five Years
Marketing Daily, - Tuesday, December 9, 2008
Playing off Crown Royal's regally inspired purple velvet and gold tasseled ba ...
- Jameson Whiskey Texts Targets On N.Y. Streets
Marketing Daily, - Friday, December 5, 2008
As he awaited his debut on the streets, TBWA/Chiat/Day Creative Director Jam ...
- Beam Adds Two To Communications Team
Marketing Daily, - Tuesday, December 2, 2008
Beam Global Spirits & Wine has added seasoned communications veterans Paula Ericks ...
- Jim Beam Launches Limited-Edition Series
Marketing Daily, - Tuesday, December 2, 2008
Deerfield, Ill.-based Beam Global Spirits & Wine, Inc. is offering a limited-editi ...
- Brown-Forman Sells Italian Wines To Gruppo
Marketing Daily, - Monday, December 1, 2008
Brown-Forman has sold its Bolla and Fontana Candida Italian wine brands ...
- Southern Comfort Backs First 'Colbert Christmas'
Marketing Daily, Nina Lentini - Tuesday, November 18, 2008
The brand took into account the fact that it was a speci ...
- Jose Cuervo Takes Living Well To Next Level
Marketing Daily, - Thursday, October 30, 2008
Three months after winning the North American creative account, JWT has launch ...
- Beam Intros High-End Rye Whiskey
Marketing Daily, - Monday, October 27, 2008
Beam Global Spirits & Wine, Inc. is introducing a line of high-e ...
- Fortune Brands Exec Leaving Company
Marketing Daily, - Saturday, October 25, 2008
Tom Flocco, president and CEO of Fortune Brands' Beam Global Spirits &am ...
- Tecate To Join Oscar De La Hoya In Boxing Ring
Marketing Daily, Karl Greenberg - Tuesday, October 21, 2008
"We are going all out on this," says the brand director. "It ...
- Beer Faces Faster-Growing Spirits, Wine Sales
Marketing Daily, Karl Greenberg - Tuesday, October 7, 2008
Beverage Information Group says that, in spite of industry consolidation and high ...
- 'Diddy' Goes All Frank Sinatra For Diageo's Cîroc
Marketing Daily, Nina Lentini - Tuesday, October 7, 2008
The spot represents a continuation of the brand's commitment to defining "sophisticat ...
- Crown Royal Gets Name, Package Change
Marketing Daily, - Thursday, October 2, 2008
Diageo, the maker of Crown Royal Canadian Whisky, has re-launched its Cro ...
- Absolut Vodka Launches Online Gallery
Marketing Daily, - Tuesday, September 30, 2008
The site, www.absolut.com/helmutlang, showcases the artist's "Alles Gleich Schwer" exhibition. Through De ...
- Pernod Says U.S. Drinkers Are Cutting Back
Around the Net In Brand Marketing, Thom Forbes - Friday, September 26, 2008
People may drink more during tough times, if past performance is ...
- Book About Bacardi's Cuban Roots Basks In Glowing Reviews
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 25, 2008
I've seen several positive reviews of Tom Gjelten's Bacardi and the Lo ...
- Dos Lunas Mixes Up Tequila And Football
Marketing Daily, - Monday, September 8, 2008
Dos Lunas Spirits, El Paso, Texas-based distiller has signed a multi-year marketi ...
- Beam Global Inks New Distribution Deal
Marketing Daily, - Thursday, September 4, 2008
Fortune Brands's Beam Global spirits business has established a new international distributi ...
- Ogilvy On Board With Stolichnaya
Marketing Daily, - Wednesday, September 3, 2008
The SPI Group, owner of the Stolichnaya vodka brand, has tapped Ogil ...
- Consumers Cutting Back, But Not On Liquor
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 2, 2008
...
- Bacardi Slates 10-City Private Live Music Tour
Marketing Daily, - Tuesday, August 26, 2008
This fall, the tour will feature an innovative performance of today's hotte ...
- ShotPaks Appeal To Underage Teens, Critics Charge
Around the Net In Brand Marketing, Thom Forbes - Friday, August 15, 2008
Until recently, ShotPak's home page on the Internet showed a photo ...
- Hornitos Tequila Launches Digital Campaign
Marketing Daily, - Wednesday, August 13, 2008
Beam Global Spirits & Wine, Inc.'s Hornitos Tequila, part of the Sau ...
- Southern Comfort Taking The Social Road To Reach 20-Somethings
Marketing Daily, Aaron Baar - Monday, August 11, 2008
[Spirits] While the ads have been running online on sites like Heavy.c ...
- Bacardi Limited Taps Seamus McBride For CEO
Marketing Daily, - Tuesday, August 5, 2008
Effective Sept. 1, McBride also will take on the title of presiden ...
- Cold River Blueberry-Flavored Vodka Hits Shelves
Marketing Daily, - Monday, August 4, 2008
Maine Distilleries and Wyman's have partnered to bring Maine's two most importa ...
- Bacardi Opening Concept Store To Connect With Consumers
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 31, 2008
Bacardi is opening a store in downtown Nassau, Bahamas, today that wi ...
- Knowledge Networks To Provide Viewer Data For Olympics
MediaDailyNews, David Goetzl - Thursday, July 31, 2008
Knowledge Networks, a Silicon Valley-based company that conducts consumer research in multip ...
- Bacardi To Buy Minority Share In Patrón
Marketing Daily, - Wednesday, July 30, 2008
The stake is called significant in a press release issued on Tuesda ...