• August 13, 2008

Beam Global Spirits & Wine, Inc.'s Hornitos Tequila, part of the Sauza line of tequilas, launched a digital campaign this month that lets people use their cell phones or the Web to buy friends a drink.

The effort, with the Web site BuyYourFriendADrink.com, allows consumers to send a personalized note and prepaid gift card to friends. Gift recipients can find out which bars and restaurants in their area accept the gift cards/codes either through the Web site or mobile site.

This program launched with 115 participating bars and restaurants in 14 markets across the U.S., and is open to any bar or restaurant that wants to join, per the Deerfield, Ill.-based Beam Global Spirits and Wine.--Karl Greenberg