- 2011 Auto Racing Sponsors Head Up The Asphalt
Marketing Daily, - Friday, February 11, 2011
North American companies will spend an estimated $3.51 billion to sponsor au ...
- Buick To Be March Madness Postgame Sponsor
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 11, 2011
General Motors' Buick division will be presenting sponsor of the March Madne ...
- WGN, GM Target Men For 'Vault' Series
MediaDailyNews, David Goetzl - Monday, January 31, 2011
A Starcom MediaVest unit has crafted a deal making General Motors ...
- Kia Pulls Out Stops To Promo '11 Optima
Marketing Daily, Karl Greenberg - Tuesday, January 25, 2011
This year, Kia is taking a page out of sibling Hyundai's big-voice ...
- NHL Inks McDonald's As Its Lead Sponsor
Marketing Daily, Karl Greenberg - Wednesday, January 19, 2011
The inaugural "Hockey Day in America" program on Feb. 20 comprises fo ...
- 42Below Vodka Sponsors New VBS.TV Web Series
Marketing Daily, Karlene Lukovitz - Friday, January 14, 2011
42Below has prominent logo adjacencies on the new series' Web area (vbs.tv/leagueoftwo ...
- Dodge Back For Rock n' Roll Marathon Series
Marketing Daily, - Friday, January 14, 2011
The Dodge brand is continuing sponsorship of the Rock 'n' Roll Marath ...
- 42Below Vodka Drinks To Vice TV
MediaDailyNews, Karlene Lukovitz - Friday, January 14, 2011
Bacardi Limited's 42Below vodka is the exclusive sponsor of the latest W ...
- Sun Life Gets Behind Boston Celtics In Unique Deal
Marketing Daily, Karl Greenberg - Wednesday, January 12, 2011
The Boston-based firm has just signed on as the first-ever presenting spons ...
- GM, NBCU Drive Olympic Partnership
MediaDailyNews, Wayne Friedman - Tuesday, January 11, 2011
NBC has struck a big Olympic sponsorship deal for the 2012 Lond ...
- Koskovolis Joins MLB To Pitch Sales Sponsorships
MediaDailyNews, David Goetzl - Friday, January 7, 2011
Major League Baseball has tapped a former top ESPN sales executive ...
- MVP At Capital One Bowl Is ... Capital One
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 4, 2011
Let us repeat 16 times: college football -- oh what the hel ...
- Anheuser-Busch, MLB Renew Sponsorship
Around the Net In Media, Fern Siegel - Sunday, January 2, 2011
Major League Baseball and Anheuser-Busch have kissed and made up. After bo ...