- Audi Sponsors Stephen Colbert's Yacht
Marketing Daily, - Wednesday, April 20, 2011
Audi is sponsoring Stephen Colbert's sailing sloop in the 2011 Charleston Bermu ...
- MIT Media Lab, Aegis Team For Digital Innovations
Online Media Daily, - Tuesday, April 19, 2011
Aegis Media has signed a sponsorship agreement with MIT Media Lab, givi ...
- LG Electronics Sponsors Great American Cleanup
Marketing Daily, Tanya Gazdik - Friday, April 15, 2011
Englewood Cliffs, N.J.-based LG sponsored a celebration April 14 in Times Squa ...
- HSBC Sponsors LuckyRice Festival
Marketing Daily, - Wednesday, April 6, 2011
HSBC Bank is bringing diverse Asian culinary culture to New Yorkers throu ...
- Dodge Drives Sponsorship of 'Jen and Barb'
Online Media Daily, - Wednesday, April 6, 2011
Webby-award winning "Jen and Barb, Mom Life" says the Dodge auto bra ...
- Subway Sponsors Heart Care Initiative
Marketing Daily, - Monday, April 4, 2011
Subway Restaurants will be the exclusive QSR sponsor of the American Colle ...
- Dodge Backs 'Fast And Furious' Film Touting Charger
Marketing Daily, - Monday, April 4, 2011
Chrysler LLC's Dodge brand is partnering with Universal Pictures around the studio ...
- Telemundo Sponsors Entry In Indycar Series
MediaDailyNews, David Goetzl - Monday, March 28, 2011
Telemundo believes it has a new way to drive ratings. The broadcast ...
- Brands Line Up For Indy 500 Centennial
Marketing Daily, Karl Greenberg - Thursday, March 24, 2011
Phillips-Van Heusen's Izod brand, as well as Honda and Verizon, are amo ...
- Samsung Promo Leverages March Madness
Marketing Daily, Aaron Baar - Thursday, March 24, 2011
For the four-week promotion, Samsung's TV division is blanketing SB Nation's NC ...
- Adult Swim, Pizza Hut Want Viewers To Create Spots
MediaDailyNews, Wayne Friedman - Thursday, March 24, 2011
Following up on bigger TV efforts where marketers get viewers to produ ...
- Weather Channel, Home Depot Launch Addressable Ads
MediaDailyNews, David Goetzl - Wednesday, March 23, 2011
Home Depot is launching a type of addressable advertising campaign on t ...
- Lindt Serves Up Chocolate At Sony Ericsson Open
Marketing Daily, Karl Greenberg - Monday, March 21, 2011
Swiss chocolatier Lindt USA is serving as host sponsorship of the So ...
- What Are Your Marketing Plans -- 500 Days From Now?
Marketing: Sports, Barry Janoff - Tuesday, March 22, 2011
With all the focus on March Madness, the start of the M ...
- Disney Kids Networks Profits By Sponsorship Model
MediaDailyNews, Wayne Friedman - Thursday, March 17, 2011
As a sponsorship-driven network, devoid of the usual slate of 30-second commercial ...
- Planters, 'Sports Illustrated' Team For NCAA
Marketing Daily, Karlene Lukovitz - Wednesday, March 16, 2011
Mr. Peanut has sure come out of his shell since he start ...
- Artesa Vineyards Signs 2-Year 'Cooking' Sponsorship
MediaDailyNews, - Tuesday, March 15, 2011
Artesa Vineyards & Winery announced a two-year sponsorship agreement with a celebri ...
- Quaker State Gets Behind Kentucky Speedway
Marketing Daily, - Monday, March 7, 2011
Quaker State will be the title sponsor of the first ever NASC ...
- Denny's, Electus 'Always Open' For Business
MediaDailyNews, Wayne Friedman - Monday, March 7, 2011
Moving further into original Web TV entertainment, Ben Silverman's Electus studio h ...
- Canon Backs Copa America
Marketing Daily, - Thursday, March 3, 2011
Canon has signed as global sponsor of the upcoming Copa America Argenti ...
- Castrol Continues Competitive Fishing Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, March 2, 2011
Castrol is continuing its partnership with the FLW Outdoors tournament fishing organizati ...
- Mazda Sponsors All-Star Baseball In Japan
Marketing Daily, - Wednesday, March 2, 2011
Mazda Motor Corporation has signed as the main sponsor for Japan's all-st ...
- Kmart Announces Exclusive Partnership With WWE
Marketing Daily, - Tuesday, March 1, 2011
Kmart says that it will be the exclusive presenting sponsor of a ...
- 'Raw' Spots: Kmart To Sponsor WWE
MediaDailyNews, David Goetzl - Tuesday, March 1, 2011
Kmart has inked a multifaceted sponsorship deal with the WWE that involv ...
- Tecate Back As Toyota Grand Prix Sponsor
Marketing Daily, - Monday, February 28, 2011
Tecate Light, and Tecate are running their 10th consecutive sponsorship of t ...
- State Farm To Drop LPGA Sponsorship
Marketing Daily, - Friday, February 25, 2011
The 2011 LPGA State Farm Classic June 6-12 will be the la ...
- Under Armour Signs U of Alabama's Jones To Deal
Marketing Daily, - Friday, February 25, 2011
Baltimore-based Under Armour has signed a sponsorship deal with University of Alaba ...
- Hyundai To Tout New Elantra During Oscars
Marketing Daily, Karl Greenberg - Wednesday, February 23, 2011
As part of its "Big Voices in Big Places" strategy, Hyundai Mot ...
- NHL Inks Huge Deal With MillerCoors, Molson Coors
Marketing Daily, Karl Greenberg - Tuesday, February 22, 2011
The National Hockey League (NHL) has signed a seven-year deal with Mols ...
- Coke, Movie Chain Sponsor 'Idol' Sweeps
Marketing Daily, - Monday, February 21, 2011
Coca-Cola, which has been a sponsor of "American Idol" for all ...