Kmart Announces Exclusive Partnership With WWE

  • March 1, 2011
Kmart says that it will be the exclusive presenting sponsor of all WWE's U.S. live events in 2011, and that the agreement includes promotional rights to WrestleMania, exposure at all WWE pay-per-view events and the 250-plus WWE live shows held in the U.S. throughout the year.

The next event, WrestleMania XXVII, is scheduled for April 3 in Atlanta, and Kmart, a division of Sears Holdings, says it is expected to draw approximately 70,000 fans. The partnership also includes in-program exposure, as well as 30-second during "Monday Night Raw" and "Friday Night SmackDown."

Kmart ads are also scheduled to run in WWE Magazine, and WWE Superstars and Divas are expected to make in-store promotional appearances.

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