• by Karl Greenberg , March 2, 2011

Castrol is continuing its partnership with the FLW Outdoors tournament fishing organization for the 10th season. FLW Outdoors is the largest fishing tournament organization in the world, offering anglers worldwide the opportunity to compete for millions over the course of 191 tournaments in 2011.

Both Castrol and Walmart are long-term sponsors of the tournament, and the latter will make the motor-oil brand part of its "retail-tainment" point-of-purchase events. Castrol, which has category exclusivity with FLW Outdoors in the motor oil and related lubricants field, will be featured at FLW Outdoors tournaments and events including the FLW Outdoors Expo show held in conjunction with the Walmart FLW Tour.

Bob Aenchbacher, Castrol's sales director, said the program helps Castrol promote the GTX, GTX High Mileage, Syntec and Edge brands. "FLW Outdoors has given us the ability to reach more of our consumers and has been an important driver of our success," he said, in a statement.

The partnership involves three tournament fishing champions -- David Dudley, Darrel Robertson and Mike Surman -- who will serve as Castrol brand ambassadors, and who will wear Castrol colors at FLW tourneys.

Dudley won the Forrest Wood Cup in 2003 and is FLW Outdoors' all-time money winner with more than $2.5 million to his credit. His stellar career spans 15 years, and he was named the Walmart FLW Tour Angler of the Year in 2008.

The company says it will have logos and brand messages at tournaments and outdoors events, and wrapped around Ranger boats at weigh-ins and on the Chevy vehicles that tow the boats from event to event around the country.

FLW Outdoors, the largest competitive fishing organization in the world, plans 191 tournaments this year. It also says it has the world's richest fantasy sports game, FLW Fantasy Fishing at FantasyFishing.com.