• by Teresa Buyikian , Yesterday

This spooky season, the rum made for Halloween with its illustrated bat logo is debuting a new limited-edition bottle by taking over the Las Vegas strip.

Bacardi’s 2025 Halloween promotions include the release of a new collectible Superior white rum bottle, which glows in the dark and is decorated with a skeleton motif. The 750ml bottle is available at retailers nationwide.

The rum brand is taking over the Las Vegas Sphere LED during early October, debuting “Sphere of Fear: Bacardi.” The full takeover activation of the “exosphere” (the exterior of the Sphere) will show “Spirits in Motion,” which is described as “a 60-second hypnotic custom visual that blends cocktail mixology with Halloween imagery, featuring skulls and skeletons inspired by the limited-edition bottle to bats drawn from the brand's iconic logo.”

"Halloween is one of the biggest moments of the year for Bacardi … the season perfectly captures the playful and bold spirit of our brand," says Lisa Pfenning, Bacardi’s vice president of North America, in a press release.  "We know fans plan their Halloween months in advance, choosing movies, costumes, and parties, and we're excited to bring fresh energy to those moments with cocktails and activations.”

Also in October is AMC's “FearFest: Bacardi,” which features the brand’s new Halloween-themed cocktail recipes airing during the network’s new season of “The Walking Dead: Daryl Dixon.” The brand is also a sponsor of  AMC+’s "FearFest Favorites by Janelle Monáe" which is available to stream throughout the month. The brand is also a sponsor of Monáe's Wondaween party.

Bacardi has partnered with My Code's Remezcla, which specializes in Hispanic programming, to launch "Whispers From The Feed,” which is described as a “cheeky, spooky new social series hosted by actor Harvey Guillén.”

Beginning Oct. 31 at this year’s electronic dance music festival Escape Halloween in San Bernadino, California, Casa Bacardi will feature a stage activation in the event’s Crazy Town, as well as a full DJ line up, costume contest, cocktails, photo opportunities and bat-themed merch.