• March 3, 2011

Canon has signed as global sponsor of the upcoming Copa America Argentina 2011, the top Latin American soccer games. Canon U.S.A. is the official camera, lens, binocular, video camera, broadcast lens, printer, calculator, digital radiography system and office equipment of the tournament. 

The deal makes Canon a sponsor of the Latin American soccer tournament for the first time. This year's 43rd tournament takes place in July at eight stadiums in Argentina.

Canon says it plans to expand the Company's presence in Latin America. The company says it will run two on-field advertisements per match, and have a logo on all press conference backdrops and brand exposure in all official promotional materials and souvenir programs.

This year's tournament features teams from Argentina, Brazil, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela as well as Japan and Mexico as special guests.