- HSBC Bank Brings Wimbledon To New York
Marketing Daily, - Friday, June 17, 2011
HSBC Bank, the official banking partner of Wimbledon, is sponsoring events relat ...
- Kia Ties Up NBA Draft Presenting Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, June 14, 2011
The Irvine, Calif., automaker, whose Optima is the "Official Vehicle of t ...
- Infiniti Plays Polo In Tennessee
Marketing Daily, - Tuesday, June 14, 2011
Infiniti will be presenting sponsor of this weekend's Chukkers for Charity's "H ...
- Yoplait, iStoryTime Give Away Free Apps
MediaDailyNews, Erik Sass - Tuesday, June 14, 2011
Sponsored apps are emerging as one of the more popular ad channe ...
- Northwestern Mutual Signs PGA's Mark Wilson
Marketing Daily, Tanya Gazdik - Saturday, June 11, 2011
Northwestern Mutual will have a strong advertising presence during the U.S. Op ...
- Chevrolet Drives 'X Factor' Sponsorship
MediaDailyNews, David Goetzl - Friday, June 10, 2011
General Motors said it has signed a deal to make Chevrolet ...
- Urban Marketing For Samsung, AT&T
Marketing Daily, - Thursday, June 9, 2011
AT&T and Samsung have signed on as sponsors of Keith Urban's "G ...
- Dr Pepper Sponsors Premios Juventud VIP Tour
MediaDailyNews, David Goetzl - Thursday, June 9, 2011
Dr Pepper is presenting a series of concerts leading up to t ...
- Hudson River Swimmers? Ironman Coming To N.Y.
Marketing Daily, Karl Greenberg - Wednesday, June 8, 2011
The best-known non-team sports event in New York is the yearly I ...
- Tecate Backs Boxing Hall Of Fame
Marketing Daily, - Wednesday, June 8, 2011
Tecate has signed as "2011 Official Beer Sponsor" of the Boxing Internation ...
- Purina Outbarks Pedigree For Westminster Deal
Marketing Daily, Tanya Gazdik - Tuesday, June 7, 2011
Nestle Purina PetCare has unseated Pedigree to become the official pet fo ...
- FedEx Says It Will Ship Your 9-Iron
Marketing Daily, - Tuesday, June 7, 2011
FedEx has launched a new campaign aligned with its sponsorship of t ...
- Ubisoft Dances With Katy Perry Tour
Marketing Daily, Aaron Baar - Monday, June 6, 2011
Already one of the most popular video games available, Ubisoft's Just Dan ...
- DHL To Sponsor Manchester United Tour
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 6, 2011
Global shipping company DHL is backing soccer giant Manchester United for i ...
- GM To Sponsor "X Factor"
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 3, 2011
General Motors has signed on as a larger sponsor of Fox's n ...
- Chevrolet Takes Pole Position In Woodward Dream Cruise
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 3, 2011
General Motors' Chevrolet division will be the presenting sponsor of the Woodwa ...
- Wheaties Fuel Sponsors 'Designing Spaces' Extension
Marketing Daily, - Tuesday, May 31, 2011
Wheaties Fuel is sponsoring a redesign of a South Florida children's hospit ...
- Heineken Re-ups For 3 More Years Of UEFA Soccer
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Heineken is back for three more years sponsoring UEFA Championship League socce ...
- UPS, Live Nation Entertainment Ink Green Deal
MediaDailyNews, - Wednesday, May 25, 2011
UPS and Live Nation Entertainment have inked a multi-year sponsorship that promot ...
- Samsung, AT&T Back 'Glee' Tour
Marketing Daily, - Monday, May 23, 2011
Samsung and AT&T have signed on as associate sponsors of this summer ...
- General Mills Supports NBCU 'Healthy' Initiative
MediaDailyNews, Wayne Friedman - Monday, May 23, 2011
General Mills has returned as a sponsor of NBC Universal's second annu ...
- Aflac Signs As Heisman Trophy Sponsor
MediaDailyNews, David Goetzl - Monday, May 23, 2011
Insurer Aflac will become a sponsor of the Heisman Trophy as ...
- Honda Puts Both Engines, Marketing Into IndyCar
Marketing Daily, Karl Greenberg - Thursday, May 19, 2011
Honda, which became sole provider of the Indy V-8 engines that pow ...
- Gawker Sees Promise Of Sponsored Posts
Online Media Daily, - Thursday, May 19, 2011
Having succeeded with "sponsored posts," Gawker Media is now testing "sponsored discussions ...
- Pizza Hut Serves Up 'MythBusters' Episode
MediaDailyNews, David Goetzl - Tuesday, May 17, 2011
Pizza Hut will sponsor an episode of Discovery Channel's "MythBusters" that buil ...
- Yokohama Boosts Sports Marketing
Marketing Daily, - Monday, May 16, 2011
Yokohama Tire has signed on to sponsor the Philadelphia Phillies. The agreeme ...
- Yokohama Boosts Sports Marketing
MediaDailyNews, - Monday, May 16, 2011
Yokohama Tire has signed on to sponsor Major League Baseball club t ...
- Esurance Expands US Open Sponsorship
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2011
The direct-to-consumer car insurance provider, which first sponsored the event last yea ...
- Delta Backs MLB Civil Rights Game
Marketing Daily, - Friday, May 6, 2011
Delta Air Lines will be title sponsor of the MLB Civil Righ ...
- Study: Music Sponsorship Spend Hits High Note
Marketing Daily, Aaron Baar - Thursday, April 28, 2011
According to IEG, which measures sponsorship spending, North American-based companies will spe ...