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Heineken Re-ups For 3 More Years Of UEFA Soccer

  • Reuters, Tuesday, May 31, 2011 10:30 AM
Heineken is back for three more years sponsoring UEFA Championship League soccer. The deal extends Heineken's ties to the tournament to over 20 years. The new deal gives the company a larger digital presence and includes broadcast rights in Germany, per chief commercial officer Alexis Nasard, who said the Heineken brand is available in 174 of the 220 counties that watch the match.

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